WESTMAN ATELIER, leading clean beauty brand founded by Gucci Westman, a luxurious and uncompromising make-up and skincare line, entrusted TNT Group for the manufacturing of the package for their latest launch, Skin Activator Rollerball.
With ultimate luxury and uncompromising quality in line with the brand, the WESTMAN Atelier Skin Activator Rollerball package enhances the application of the formula thanks to its removable gold ball applicator coupled with a refillable and reusable device.
TNT’s patented removable stainless-steel ball is held by magnetization. It offers unlimited fluid movement, as well as a cold effect contact surface that is increased by 300% compared to a classic roll-on applicator.
Thanks to an integrated pump system, a simple press on the refill is enough to deliver the formula without risk of air return or contamination. After use, the removable ball of the applicator can be completely cleaned or placed in the freezer for added benefit. Replacing the refill is easy with the key provided, also produced by TNT Group. Find out how it works
Angela Piner, Chief Design Officer at Westman Atelier said “After seeing the concept of the removable rollerball I was immediately inspired and designed a refillable skincare system in our unique brand aesthetic incorporating this patented rollerball. The refillable custom package reflects the brand’s 3D design language I created at the inception of Westman Atelier. One of my favorite quotes which captures my approach to package design at Westman Atelier is “The details are not the details; they make the design”- Charles Eames”
A few of those brand design details include: the silhouette/ structure proportion (an industry disruptor); the custom thickness of aluminum metal to achieve a deep defined debossed logo; debossed inner cap branding; the thin reveal detail on the land area of the base; sharp radii of the metal with a flush base; and mixed metals detail with a custom gold ball and gunmetal pump. The tactile matte paint finishing is a custom white hue with a pink under tone created by Piner for the launch Westman Atelier’s new skincare category.
Angela Piner adds “With any new innovation, the functionality of the package design is paramount. This took collaboration with Engineering (Gina Bueti, Engineering at Westman Atelier), myself and TNT to maximize the ease of use for the consumer including a clever refill key system to remove the glass refill from the flush metal base.“
The Skin Activator Rollerball includes two 20ml serum refill bottles, one of which comes pre-loaded into the device. The refill bottles are made of tubular glass, custom tactile matte paint finishing then screen printed. A threaded neck was favored to ensure the refill ability and recyclability of the parts once dismantled. Discover the product online
"It is with great pride for TNT Group to have worked alongside WESTMAN ATELIER, a prestigious brand that is particularly demanding on the quality and authenticity of the skincare and makeup products it develops." Boris Schaefer, VP Sales at TNT Group USA