Clean and natural skincare peaked during the pandemic. Densely covered by forests, the Nordic countries provide responsible ingredients and sustainable packaging materials to back the trend.
Finland is known as the happiest country in the world, with 20.3 million hectares of forest, covering more than 75% of the country. Walks in the forest relieve stress, but Nordic forests also provide pure ingredients for skincare and wellness products, from the products to packaging. Forest Spa Finland wants to give people a small moment of Finnish nature amid hectic lives in congested cities.
“I remember the first time my Finnish partner took me to the family summer house; after sweating in the old wood sauna followed by a dip in the icy cool lake I felt reborn! The sense of peace and forest smells awaken the senses and stress disappears. It’s a feeling I want to share with my customers”, says Daniel Collins, Founder and Brand Director at Forest Spa Finland, who has worked with big beauty brands such as Clinique and Estée Lauder for more than 20 years, before founding his own company.
Forest Spa Finland has chosen Sulapac’s Premium material for the supplement product packaging, as it has an unique look to it, with large & visible wood chips showcasing that the material really is made of sustainably sourced raw materials, including certified wood from industrial side streams. The packages are manufactured by Nissha. By choosing Sulapac, Forest Spa Finland is reducing plastic pollution and leaving no permanent microplastics behind.
“We are happy to be able to work with Forest Spa Finland, as our values of sustainability and caring for our planet are aligned, and both have our roots in the Finnish soil. Daniel’s vision of sharing a little jar of Finland through their products makes me smile. I can visualize a Korean urban woman, with no access to nature, being able to experience a moment of peace and quiet and pure nature through Forest Spa Finland products,” says Dr. Suvi Haimi, CEO and Co-founder of Sulapac.
“Personally, I spent much of my childhood picking berries and playing in the forest with family and friends. So very early in life, these experiences sparked my love and respect for nature and the environment”, Haimi continues.
Forest Spa Finland’s Nordic Adaptogen Supplements are made from Nordic sourced adaptogens, formulated to enhance physiological health and boost overall wellness. Adaptogens are extracts from plants that are known to thrive in harsh conditions, such as the Nordics. The brand is bringing new skincare wellness products to the market in 2022, tapping into the growing demand for clean and natural products.
“After working with big beauty brands for years, I wanted to combine my passion for Finland and knowledge on beauty to help people connect with themselves and the world better,” says Collins.
Sulapac has also collaborated on packaging with brands such as CHANEL, Haeckels, Green People, Stop The Water While Using Me, MAAR, Akane, Santaverde, I+M – among others. Several brands Sulapac has worked with have received acclaim for their products. I+M, which chose Sulapac jars for their We Reduce! range, was one of the finalists of the German Sustainability Award Design in 2021. Akane was winner of the 2021 Pure Beauty Global Award, and RDP Skincare winner of the Swedish Beauty Oscar 2021.