Maison Perrier-Jouët unveils Perrier-Jouët Belle Epoque Cocoon, a gift box uniting elegance with a more sustainable approach for its Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé vintage cuvées. After the Ecobox – the culmination of two years’ research and development – introduced in 2020 for its non-vintage range,the House is completing its eco-designed gifting offer with the launch of Perrier-Jouët Belle Epoque Cocoon. As well as being exceptionally lightweight – just 49 grams – this new case is crafted from paper pulp and vine shoots in line with a recyclable, circular approach. It represents another example of Maison Perrier-Jouët’s commitment to limit as far as possible the influence of its activities on nature, at every stage of the champagne-making process.
A HERITAGE INFUSED WITH NATURE
Pierre-Nicolas Perrier and Rose-Adélaïde Jouët were newly married when they founded their Champagne House in 1811. Beyond their vision for champagne, they were united by a love of art and nature, which they passed on to succeeding generations. Both Pierre-Nicolas Perrier and his son Charles were known as botanists and horticulturists. They introduced progressive ideas on natural viticulture and vineyard management, with Charles Perrier, for example, advocating simple methods such as steam to eliminate woodworm on the stakes supporting the vines. One of the most beautiful expressions of this legacy is the Japanese anemone created for Maison Perrier-Jouët by the Art Nouveau master Emile Gallé in 1902. This flower, the emblem of the House, symbolises its close relationship with nature. In both its design and development, Perrier-Jouët Belle Epoque Cocoon reflects the heritage of the House, which has been infused with nature since 1811.
A NEW MINIMALIST, ECO-DESIGNED GIFT BOX
Perrier-Jouët Belle Epoque Cocoon embraces the curves of the bottle, revealing only its gold-tone foil. The Perrier-Jouët anemone is naturally present in the delicately embossed décor. This consciously understated elegance is also more sustainable, since varnish, glue and print have been kept to a minimum. In addition to its reduced weight (only 49 grams, making it 93% lighter than the previous gift box), Perrier-Jouët Belle Epoque Cocoon is crafted from just two, nature-derived materials: paper pulp from sustainably managed, FSC-certified forests, and vine shoots (5%). Evoking the terroir of Champagne, the shoots are recovered after late-winter pruning to create Perrier-Jouët Belle Epoque Cocoon. By putting them to good use, Maison Perrier-Jouët demonstrates the importance it attaches to the valorisation of nature-derived materials in its packaging.
A CIRCULAR APPROACH
Perrier-Jouët Belle Epoque Cocoon is an example of circularity and recyclability, which complements the House’s other sustainable initiatives. All the by-products of vinification are reused in different ways and transformed locally, in particular to produce compost and nutrients to enhance soil fertility, while more than 90% of the House’s packaging waste is sorted and recycled. Although it can be recycled forever, glass represents a significant proportion of the environmental footprint of a champagne bottle, which is why Maison Perrier-Jouët is working closely with its glass suppliers to make progress in this domain. Its glass bottles are produced in France, the majority in the Champagne region, and designed with an objective of weight limitation. From 2024, the House will cellar its three Perrier-Jouët Belle Epoque vintage cuvées in bottles made of green glass, which has the advantage of containing 85% recycled glass and protecting the wine from light, from ageing to market.