True to its mission of offering more virtuous materials, PURE TRADE has created the "Artist Face Powders" pouch for MAKE UP FOR EVER, made of 100% RPET. Fully lined, its brown satin outer shell, with elegant saddle stitching, contrasts with the matte black screen-printed logo and the rubber-like coated zipper. The black metal zipper pull is adorned with a lip symbol. Although flat, this case is large enough to hold brushes and cosmetics.
The company continues to expand its material library in its Creative Lab to offer more and more materials made from 100% recycled materials. This is already the case for RPET, known for its ability to cover extremely varied textures such as weaving, velours, terrycloth, jacquard, satin etc.
With nearly 30 years of existence, PURE TRADE is a recognized partner for luxury cosmetics and perfume brands for which the company designs high-end primary and secondary packaging, promotional luggage and accessories as well as textile articles.
More than 50 internationally renowned brands trust PURE TRADE, including: Dior, Guerlain, Givenchy, YSL, Armani, Lancôme, Clarins, Thierry Mugler, Azzaro, Paco Rabanne, Jean Paul Gaultier, Rochas, Shiseido, Jimmy Choo, Burberry, Make Up For Ever etc.
PURE TRADE relies on the internal expertise of its design office and on the operational excellence of its team and partners supervised by its quality team. Each project is fully managed from the creative offer to the final delivery, integrating upon request a logistics and packing service. Its CSR policy has been formalized in the PURE program which is based on 3 pillars:
- Packaging designed for circularity : reducing packaging at source, and or improving its recyclability, means limiting its environmental impact
- Reduce the carbon footprint : managing our GHG emissions aligned with SBTi trajectory
- Zero waste to landfill : our vision is to aim zero waste by promoting inhouse recycling and up-clycling
PURE TRADE is led by its founder and Chairman, Stefane LADOUS, Virginie HONORÉ and Mona LEE, Respectively Managing Director of Pure Trade Europe/US and Managing Director of Pure Trade Asia/China. It employs 80 people in Europe (Paris, London, Barcelona), Asia (HONG KONG, SHENZHEN, SHANGHAÏ, BANGKOK) and North America (NEW YORK).