In line with the Group’s CSR roadmap that puts carbon footprint reduction and circular economy at the heart of its strategy, Albéa Cosmetics & Fragrance introduces a newcomer in the lipstick product range that ticks all boxes of a packaging with a reduced environmental impact.
PURE KISS is entirely made of PET, making it mono-material and thus recyclable. The elegant and understated square-shaped lipstick integrates the Unigreen mechanism, a new 100% PET mechanism consisting of three pieces. Unigreen was designed with a gentle swivel-torque to keep an elegant gesture and allow an easy and secure refill. The unguided mechanism is unusable if not snapped into the lipstick base.
Laëtitia Beavogui, Marketing Manager at Albéa Cosmetics & Fragrance explains: “Our objective for 2025 is to offer beauty brands a standard range of refillable lipsticks made of environmentally friendly materials that drive packaging recycling.”
PURE KISS supports different types of formula while offering cosmetics brands a customizable solution that helps them to achieve their sustainability goals.