Inspired by the concept of six scents for six senses, Charlotte Tilbury's fragrances are powered by emotion-boosting molecules. Collaborating with award-winning perfumer Anne Flipo, Juliette Karagueuzoglou, and Dominique Ropion, Charlotte crafted six fragrances that perfectly capture the emotions of Love, Energy, Serenity, Seduction, Empowerment, and Happiness. The collection includes Love Frequency, Magic Energy, Calm Bliss, More Sex, Cosmic Power, and Joyphoria.
Charlotte Tilbury's meticulous vision is evident in every aspect of her fragrance collection. Each bottle reflects her attention to detail, from its shape and color to the symbolic numerology displayed on the front. Inspired by 18th-century potions, the packaging opens like a magical book, revealing the story behind each scent. The diamond-shaped cuts on each bottle echo the brand logo, creating a cohesive aesthetic.
Drawing inspiration from the uplifting energy of crystals, each bottle mirrors the hues of revered gems, from the romance of morganite to the passion of ruby and the calming properties of aquamarine. The colors are meticulously crafted to evoke specific moods, with Joyphoria standing out in Charlotte Tilbury's signature rose gold with its metallic finish, managed by Stoelzle’s UV decoration process
Despite presenting a significant challenge, Stoelzle achieved the decoration of this unique set of bottles with a double UV hot stamping technique, showcasing the brand and fragrance names in rose gold. Holographic hot stamping added intricate details, with only the metallic version featuring hot stamping for decoration and screen-printing for names.
Charlotte collaborated with a numerologist to imbue each perfume with matching numbers, aligning with their unique frequencies to enhance daily experiences. The enchanting numbers mentioned by hot-stamping behind Charlotte Tilbury Beauty's Collection of Fragrance Emotions include symbols representing love, peace, happiness, grounding energy, magnetism, and inner strength.
Bespoke symbols for each fragrance further immerse consumers in their unique worlds, with symbols representing love, calm, happiness, unity, passion, and positivity
Setting their bottle apart from anything on the market, Stoelzle's double hot stamping technique overcame the challenge of precise decoration alignment. To meet exacting standards, spray and hot stamping decorations were sealed with a hydro-based transparent spray.
Adding the finishing touch, an accessory delicately placed below the neck collar enhances the bottle design. Collaboration with suppliers led to innovative solutions ensuring precise placement, with specialized tooling developed for the Stoelzle team to install the medallion correctly. Meticulous attention during the initial hot stamping ensured perfect placement, aligning with the crimp for a flawless finish.