Winning Excellence
This year’s winner of the Pro Carton Student Video Award 2023 was The PRO's of Carton, filmed and edited by Jasmin Hein and Sofia Rohnefeld from Höhere Graphische Bundes- Lehr- und Versuchsanstalt in Austria.
This expertly created video provides a contemporary and creative way of showing the favourable attributes of cartonboard. The students show how they conceived and designed 3D cartonboard letters to spell out ‘PRO’, and visually demonstrates the numerous applications of cartonboard in everyday life. They highlighted cartonboard’s impressive recyclability potential and environmentally friendly nature.
Judge Bady Minck commented: “This is a really potent piece of work. The brilliant editing, composition, and content of the video is outstanding. A truly dynamic entry to the awards which deserves to take home first place.”
Fellow judge Simon Bolton added: “This film is a marvellous piece of work. I love the energy, meaning and editing of the video which really shows the strength of Pro Carton. Well done to the team behind this video, it is extraordinary!”
Public Choice Triumph
Receiving over a third of the votes, the Pro Carton Student Video Award 2023 Public Award winner was Diana Morgacheva from Italy’s Università Commerciale Luigi Bocconi with her video 'Metamorphosis: A Carton Story’.
The short film shows the journey of a yoghurt holder becoming tea packaging, showing the recyclability of cartonboard, by mirroring the metamorphosis of a caterpillar into a butterfly. The video further highlights the versatility of the sustainable material, as many different examples of cartonboard packaging are shown throughout the story. One member of the public described the video as "an amazing video, beautifully made with a thoughtful story", another commented "the concept is both interesting and creative, and effectively demonstrates the sustainability of cartonboard".
Distinguished Recognition
The Pro Carton Student Video Award 2023 Highly Commended entry was 'The Circle of Life’, created by students Ulrike Rösch, Lea Schneiderbanger, Nele Wolff, Felicia Spiegler and Alina Biesolt from SRH Berlin School of Design and Communication in Germany.
The video depicts the multiple ways cartonboard is used throughout various life stages. The story showed the main character grow from infanthood to old age, with cartonboard continuously playing a vital role to shape their human identity, due to its durability and recyclability.
Winfried Muehling, Head of Marketing & Communications at Pro Carton, commented: “Every year the Pro Carton Student Video Award entrants showcase the upcoming talent and thoughtfulness of the next generation. During the judging day in Copenhagen the team had a very tough decision in choosing the 2023 winner. Pro Carton thanks and recognises all entrants to this year’s competition for delivering such high-quality short films.
“The Awards Gala held in Seville was the perfect opportunity to celebrate the students and teachers behind the top-ranking videos. These students have a bright future in their filmmaking careers, and it was great to see them promote cartonboard in a coordinated and meaningful way.”
To watch the winning entries, please visit: https://www.procarton.com/awards/pro-carton-student-video-award/
Get involved in the Pro Carton 2024 Awards Programme here: https://www.procarton.com/awards/
For more information on the benefits of carton and cartonboard, visit www.procarton.com or join the discussion on social media:Follow Pro Carton on Twitter: www.twitter.com/pro_carton
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