Guala Closures, global leader in the production of closures for spirits, wines, water, beverages and edible oil markets, has launched its new corporate website (www.gualaclosures.com). The goal is to represent the Group’s internationality, the product lines, the people and the initiatives towards sustainability in an immediate, intuitive and comprehensive way.
Renewed in terms of its visual, content and customer experience, the new website is aimed, for the first time, at a far more diverse audience. This includes customers – current and potential – so, all producers of spirits, wine, and a vast range of other beverages, but also creative agencies which are focused on packaging development, as well as suppliers, investors and stakeholders.
The new website is also the result of input directly involving key people from each Business Unit, with a communication approach that put the storytelling at the centre, giving a voice to the experiences of employees and strategic customers. The dedicated section, case studies and testimonials, will be continuously updated. It will talk about the Group's on-going activities and growth through the stories of those who are part of it.
Four main sections - closures choices, expertise, people and sustainability - tell the unique story of Guala Closures’ world through an engaging approach for the web visitor, they can get in touch directly with the Group by filling in a special form, to facilitate the request of additional information.
"With the new site we wanted to create a contemporary and graphically captivating digital space to explain about all the facets of our world, keeping in mind the user's needs and making the contents more accessible and usable," commented Arturo Martorelli, Group Commercial Director of Guala Closures.
“One of the aspects of the new website we particularly care about is the sustainability section, in which we wanted to talk about the initiatives we are undertaking in this area. It tells about or daily commitment and the ambitious goals set by our "Sustainable Together 2030" program. It is a commitment that has always characterized the activity of Guala Closures and that we wanted to express emphatically,” explained Martorelli.
Currently live in two languages – Italian and English – the new website will soon be available also in Spanish. In addition, the creation of a Chinese landing page is also planned, reflecting the international scope of the company and its new global digital strategy.
“The launch of our new corporate website represents the main asset in the digital relaunch project of the Group”, added Simone Crivelli, Group Marketing Manager of Guala Closures. “We have interesting plans for the near future and the new website will be our official digital touch point for all customers and stakeholders worldwide. It’s the first milestone on a path that aims to direct all our digital and social channels with a synergistic approach."
More information is available at www.gualaclosures.com and follow the company page on LinkedIn