Gerresheimer, an innovative systems and solutions provider and global partner for the pharma, biotech and cosmetics industries is pleased to announce that its sustainable packaging solution consisting of the Gx Amsterdam glass jar in combination with the biobased forewood closure has been selected for the launch of an innovative cosmetic product by the German start-up 4peoplewhocare. The new product was presented at the Vivaness trade show, February 13-16,2024 in Nuremberg, Germany, and will be available online and in selected stores by April 2024. The decision of 4peoplewhocare underscores a growing interest in the cosmetic industry for more sustainable packaging option.
“We are proud to be part of this pioneering project with 4peoplewhocare.” says Veronika Brucks, Senior Marketing Manager Gerresheimer Moulded Glass Europe. “The combination of glass containers and 100% bio-based closures made from forewood material are a perfect match with the sustainability ideas behind this new cosmetic product.”
Product launch at Vivaness trade show
From 13 to 16 February the world of natural cosmetics met at the Vivaness trade show in Nuremberg, Germany. On this occasion 4peoplewhocare launched its new water-free and sustainably packaged deodorant cream. “We and our customers are very much looking forward to the first organic cosmetic deodorant in innovative, sustainable packaging from our partners at Gerresheimer. Such highquality ingredients deserve this packaging highlight and the value combined with protection and design.” outlines Marc Seipel, co-founder and managing director at 4peoplewhocare.
100% organic, plastic-free formulations and packaging
4peoplewhocare's deodorant cream is characterized not only by its effectiveness, organic and natural ingredients, but also by its environmentally friendly packaging. The product is presented in a set that combines a 100% recyclable glass jar with at least 30% post-consumer recycled (PCR) glass from Gerresheimer with a matching bio-based forewood closure from rezemo GmbH. This sustainable combination is a testament to the companies' commitment to environmental awareness and sustainable development.