Rigid Packaging might provide a lot of barriers for packaging solutions but when it comes down to flexibility, flexible packaging seems to be slightly ahead of it.
Retailers and companies all around the world are now wanting to utilize flexible packaging into their products due to their nature of being recyclable, waterproof, durable etc. These label films are also rising in fame at the moment due to ease of transport and being extremely lightweight in nature. Among many other benefits that flexible packaging might have, there are many other capabilities that make it stand out the most.
“Flexible packaging has seemed to become readily popular due to its lightweight nature and ability to be easily transported along with also being safe to handle. The major market drivers for flexible packaging seem to be, pharmaceuticals, food and beverage and personal care” says Aiman Shah, Marketing Manager of Polimex.
With an ever-growing demand for Flexible Packaging, it also has a lot of sustainable benefits attached to
it such as,
-It tends to use less fossil fuel usage and water due to its light weight which in-turn results in lesser greenhouse gas emissions.
-Transportation is relatively easier as numerous numbers of packages can be transported at the same time due to its light weight and flexibility.
-It contributes largely towards the society as creates less of footprint and also contributes less to landfills & so much more!
Moreover, due to consumers being able to see the contents and its capability of being suitable for various product types, flexible packaging attracts more people towards it in various markets. It also provides a lot of sustainability and economical benefits to the environment which is why making the shift towards flexible packaging is advantageous to you and your company.