Clarins and Albéa Tubes are collaborating on EcoLittle Top. This new flip-top closure system, adapted to the sample format, responds to the triple CSR challenge of weight reduction, recyclability, and the use of recycled materials. Aligned with the CSR commitments of both brands, EcoLittle Top reinvents Clarins samples.
Clarins will be upgrading its range of sample tubes with EcoLittle Top, the latest addition to the EcoTop range from Albéa Tubes. Thanks to the removal of one component, EcoLittle Top offers a 47% weight reduction on the complete tube.
In line with Clarins' and Albéa Tubes' commitment to circular economy, the tube incorporates 45% recycled material, thanks to the Albéa Tubes' PCR Max range. This PCR PE solution combined with EcoLittle Top in HDPE is therefore mono-material, making it recyclable in HDPE streams. The incorporation of recycled plastic reduces the amount of virgin plastic used to produce the tubes.
"This innovation is the result of two years of close collaboration between our two teams.” says Isabelle Séry, Sales Director at Albéa Tubes. “Clarins’ and Albéa Tubes’ CSR commitments and premium quality requirements were at the heart of product development. EcoLittle Top is a further consolidation of our CSR roadmap,"
"We view all our innovations through the prism of sustainability, so it was natural for us to turn to Albéa Tubes for our samples. EcoLittle Top will be used for most Clarins ranges (Skincare and Make-up), with very few exceptions. We're proud of this innovation, which is another step towards a more responsible industry", says Philippe Briand, Director of Packaging Design, Direct Purchasing & Launch Coordination for Clarins.