iQRcode-press-release-BOTTA-EcoPackaging - 1
BOTTA EcoPackaging, an Italian sustainable packaging leader, launches iQRcode™, an intelligent QR code simplifying European Union (EU) environmental labeling and boosting brand communication. iQRcode™ tackles the growing complexities of EU regulations, ensuring compliance and consumer transparency across the region. Here’s how:
1. Harmonizing EU Environmental Labeling Directives:
iQRcode™ integrates current and divergent directives for products sold in different EU countries, starting with Italy and France. As regulations evolve or new countries join, iQRcode™ automatically updates all relevant SKUs with compliant labeling in the respective languages. This real-time adaptation mitigates the risk of non-compliant products entering the market or being removed due to incorrect labeling, thereby minimizing waste.
2. Embracing Digital Product Passport (DPP):
iQRcode™ allows for the seamless incorporation of information required for the DPP, aligning with the European Sustainable Product Policy, and facilitating the transition towards a more sustainable and transparent supply chain.
3. Transitioning to 2D Barcodes:
Recognizing the shift towards 2D Barcodes by GS1 and major global retailers, iQRcode™ is equipped with this functionality. It can be scanned at checkout, replacing traditional Barcodes, ensuring readiness for the impending industry-wide transition.
By combining environmental labels, sustainability details, product tracking information, and the traditional barcode all into a single iQRcode™, this innovative tool optimises on-pack space. This ensures compliance while freeing up valuable room for essential marketing and branding messages – a critical advantage for brands struggling with shrinking space on their products.
“iQRcode™ represents a paradigm shift in environmental labeling and brand communication,” says Lara Botta, Vice President at BOTTA EcoPackaging. “By simplifying compliance and empowering brands to connect with consumers on a deeper level, iQRcode™ is the intelligent solution for a sustainable future.”
Experience iQRcode™ firsthand and explore how the platform looks, here.
For more information about iQRcode™ and its transformative impact on packaging compliance and transparency, please visit https://www.botta.it/en/iqrcode/ or contact ecopack@botta.it