4Sealed Air has developed a range of new BUBBLE WRAP® brand protective packaging solutions that use recycled content to help companies achieve their sustainability goals.
Three new inflatable films have been launched, which utilise 30% or 50% recycled plastic waste, to support companies in meeting growing demand for more environmentally-responsible packaging.
BUBBLE WRAP® brand AirCap® LRT and BUBBLE WRAP® IB Recycled Content Films, are both made using a minimum of 30% recycled plastic. These barrier-sealed bubble solutions provide extremely strong and durable, lightweight cushioning and wrapping. BUBBLE WRAP® brand AirCap® LRT is provided in ready-inflated rolls, whilst Bubble Wrap® IB Recycled Content Films can be quickly inflated on site and on demand by operators. Both films are available in a range of bubble sizes to meet various cushioning and wrapping needs.
Alongside these two new innovations, the new BUBBLE WRAP® brand Fill-Air Extreme Efficiency® Recycled Content Films are made using a minimum of 50% recycled plastic. This includes 30% third-party certified material collected from post-consumer waste and 20% Post Industrial Recycled content (PIR). This void fill packaging features an ultra-thin (12.7 micron) film to reduce material usage, whilst optimising retention of air to provide longer-lasting protection and reusability. The films are inflated on demand, with a range of void fill cushion sizes available to suit packaging needs.
The new inflatables are extremely versatile and can be used to protect products throughout supply chains as varied as omnichannel, E-Commerce retail and fulfilment, and in markets including health and beauty, consumer electronics and automotive.
Eric Van Der Kallen, EMEA Platform Manager Protective Packaging Solutions Inflatables at Sealed Air, commented: “BUBBLE WRAP® brand inflatables have been evolving to help companies improve their sustainability. Thinner, lighter, stronger films increase product protection to reduce carbon emissions and waste associated with damage, whilst also lowering material usage.
“Utilising recycled content in the films is another step forward in advancing packaging sustainability. It provides operators with more opportunity to choose cushioning, wrapping and void fill solutions that meet the dual challenge of protecting products and satisfying the requirements of increasingly resourceful markets.”
The minimum 30% recycled content in each of the three new BUBBLE WRAP® brand inflatables can help companies to align with UK and European Plastic Pacts. Existing initiatives aim to stimulate the use of 30% recycled content in plastic packaging by 2025, whilst industry association Plastics Europe has called for a mandatory EU recycled content target for plastics packaging of 30% by 2030.
Eric Van Der Kallen concluded: “The new inflatables are designed to be recycle-ready using local services, where available. Together with the use of recycled content, this reduces dependence on virgin resources and better fits with the goals of circular economies and customers keen to reduce environmental impact.”
For more information go to www.sealedair.com.