Conscious consumerism continues to grow, with more and more shoppers seeking ethical practices from brands. Following B-Corp month in March, the interest in B-Corporations has consistently surged each year since the start of the awareness month in 2018.
To highlight the positive effects of B-Corporations and to help consumers shop ethically, data experts at B-Corp sparkling water brand, DASH Water, have analysed over 30 UK B-Corp businesses to reveal their impact.
The data revealed Patagonia as the frontrunner, with the highest overall 'B Impact' score of 166. This is closely followed by Who Gives a Crap (125.5) and Tony’s Chocolonely (125). These companies represent a beacon of sustainability and ethical business practices in their respective industries.
Patagonia, a trailblazer in sustainable fashion, has held its B-Corp certification for an impressive 12 years, setting the standard for longevity and commitment to ethical practices.
One of the key criteria in our analysis was Ethics & Transparency, where Tony’s Chocolonely and Brewgooder stood out with a score of 5.7. Tony’s Chocolonely's mission to eradicate modern slavery in the cocoa industry and Brewgooder's commitment to funding impactful projects through its Brewgooder Foundation exemplify the importance of ethical business practices.
Environmental Management is another crucial aspect, with Vestiaire Collective leading the pack with a score of 7.3. Their net climate-positive impact and emphasis on reducing carbon intensity showcase their dedication to mitigating environmental harm.
Kickstarter shines in Diversity, Equity, & Inclusion, scoring an impressive 8.5. By providing opportunities for creatives from diverse backgrounds, Kickstarter has fostered an inclusive community that empowers individuals to pursue their passions and advance their careers.
Civic Engagement & Giving sees TOMS taking the lead with a score of 7. TOMS' commitment to funding access to mental health resources and its significant impact on over 100 million lives through charitable giving underscores the transformative power of conscious consumerism.
Following the results of the data, DASH also spoke to consumers to find out just how important sustainability is to them when it comes to making purchases. One consumer in the 25-34 range stated that they sometimes consider sustainability when it comes to making a purchase, but that they also take into consideration the quality of the product and the morals and ethics behind the brand. Another consumer in the same age range also agreed sustainability was a factor that they look at before buying a product, and that a company being B-corp would definitely influence their decision when it comes to making a purchase.
"Our findings underscore the importance of supporting businesses that prioritise ethics and sustainability," adds Alex Wright, founder of DASH Water. "By making informed choices, consumers can drive positive change and create a more equitable and sustainable future for everyone.”
Alex also expresses how B-Corporations can inspire other businesses. “When we first started DASH Water, we knew we wanted to use it as a force for good. The B-Corp certification helped us do just that, by providing a roadmap for integrating social and environmental values into every aspect of our business, from sourcing materials to engaging with our customers. It’s our goal to continue to do even more - I’d love to see DASH Water among the big B-Corp players in the future.”
View DASH’s story for more information on how they’re using their business to make a positive impact on the environment.