Brand packaging expert Sun Branding is delighted to unveil its latest collaboration with Goodfella’s for the brand-new Grande midweek sharing pizza. This exciting new offering, designed with Sun Branding’s creative expertise, embraces Goodfella’s Italian-American heritage and family values, delivering an authentic, great-tasting experience.
Goodfella’s approached Sun Branding to explore how it could expand into a new occasion for pizza – adult midweek sharing.
Sun Branding endeavoured to create packaging that not only stands out on the shelf but also enriches the consumer experience by evoking the warmth and joy of sharing a meal with loved ones. The new Grande pizza is a testament to shared values of quality, authenticity, and bringing people together.
Simon Inman, Creative Director at Sun Branding, said: “Goodfella's Italian-American personality needed to be amplified, inviting families and friends to come together for a sharing occasion. Our design approach was straightforward: enhance the sharing experience, Goodfella's style. We crafted a more editorial, lifestyle aesthetic that evokes the feeling of people coming together. The packaging features stacks of plates, dip bowls, and the hero – a delicious pizza ready to be shared. We used texture and provenance callouts to build the visual language of Italian-made pizza, inspired by wall-painted signage found in old Italian streets.”
The new Grande pizza, named to honour its Italian roots and the larger size for sharing, features a logo lock-up that signifies a unique offering within the Goodfella’s range.
Matt Fish, Senior Designer at Sun Branding, added: “We wanted to create the energy and love of family and friends gathering to share a meal together, on the packaging. Subtle use of propping suggests that the pizza, although the main focal point, is part of a bigger picture. Fresh colour palettes and elongated shadows help capture the provenance and warmth of sunny Italian days, creating a sense of joy and happiness.
“The quality ingredients and provenance needed to shine through with pride and care on the packaging. Our aim was to ensure that the Goodfella’s Italian-American personality was dialled up, making the sharing occasion more inviting and enjoyable.”
Louise Grace, Cluster Marketing Manager for Goodfella's UK & Ireland, commended the collaboration: “The Sun Branding team brought a crafted feel and dialled up the Goodfella's Italian-American personality through the design. We loved the kick-off workshop; it streamlined the design process and allowed us to launch against a tight deadline.”
Since its launch in Ireland in 1993 and in the UK the following year, Goodfella’s has become an iconic brand known for its wide range of delicious pizzas. The brand’s offerings include Loaded Deep Pan, Stonebaked Thin, Gluten-Free, Takeaway, Garlic Bread, Pizza Pockets, ready meals, and new sides. All Goodfella’s pizzas are made on Italian stone, ensuring authentic taste and quality. As a Birds Eye brand, Goodfella’s is part of Nomad Foods, Europe’s leading frozen food company, whose brands work together to serve the world with better food.
The team at Sun Branding took great pride in this partnership, aiming to create packaging that not only stands out on the shelf but also enriches the consumer experience by evoking the warmth and joy of sharing a meal with loved ones. The new Grande pizza is a testament to their shared values of quality, authenticity, and bringing people together.
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