Showing greenwashing the red card with its proposed Green Claims Directive - The EU Commission is planning to create transparency around environmental marketing claims and thereby help consumers to make well-informed buying decisions.
In the future, all environmental claims will need independent third-party verification and will also require to be substantiated with scientific evidence. This new criteria has already been met in full during the past five years by the “Made for Recycling” seal from Interseroh+. The first-class packaging analysis provided by the Recycling Alliance from Interzero, Europe’s leading circular solutions provider, is setting the benchmark internationally. “Our uncompromising focus on quality and reliability has long been a hallmark of our analysis work,” says Julian Thielen, Head of “Made for Recycling” at Interseroh+. “Manufacturers and consumers alike can be sure that ‘Made for Recycling’ on the outside means genuine recyclability inside.”
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“Made for Recycling” the packaging analysis
The Bifa and Fraunhofer ‘Made for Recycling’ audit resulted in a 0% error rate. This new standard for recyclability was developed jointly by Interseroh+ and the Bifa Environmental Institute based on a scientific assessment method and has been independently validated by the Fraunhofer Institute for Process Engineering and Packaging. An annual quality control procedure carried out by Bifa and Fraunhofer IVV is part of this method and ensures accurate evaluation according to the method used. The latest results show an error rate of zero. “Every single one of our assessments of recyclability has been independently verified,” explains Professor Rommel, Director of the Bifa environmental institute. “This result also shows how Interseroh+ continues to go from strength to strength as a company, allowing it to tackle the often-multifaceted issues that arise as a result of a complex packaging design.”
While recyclability assessments may be challenging, the process for customers of Interseroh+ could not be simpler. Companies do not need to track down specs or fill out lengthy questionnaires: instead, they simply send off five samples of the packaging in question and the recycling experts handle the rest. Paper packaging, for example, is analysed according to the recent European Cepi method or the PTS method (PTS-RH 021/97), while packaging made from plastics is examined by Interzero’s accredited Centre of Competence for Plastics Recycling in Maribor.
Assessments not only consider the packaging materials and the design but also account for its collection and the local sorting and recycling infrastructure, which can vary widely from one country to another. Manufacturers receive valuable insights into optimising their packaging for sustainability and once achieved, can then include the “Made for Recycling” quality seal on their packaging. A clear sign of sustainability – and a strong selling point.
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