A refillable version for a more sustainable future
Lancôme (L'Oréal Group) is introducing a new version of the bottle for its Eau de Parfum Idôle. As a symbol of the new type of modern femininity, Lancôme is demonstrating its commitment to greater sustainability with powerful, high-impact choices and the new refillable cartridge is one of them.
Idôle has been fitted with Aptar Beauty's INUNE Classic pump, a high-tech showpiece in fragrance dispensing. It is characterised by its POM (polyoxymethylene)-free motor, robust design and extremely light weight - 10% lighter than the market average. INUNE Classic is proudly manufactured at the Le Neubourg site in the Eure department of France.
INUNE Classic: the new premium reference from Aptar Beauty
In response to a demanding set of specifications, Aptar Beauty presented Lancôme with a refillable version of its top-of-the-range best-seller INUNE Classic pump, complete with SNI 15 screw fixation. In addition to its technical qualities, the major advantage of the INUNE Classic pump is its olfactive neutrality. It ensures that the formula is never in contact with the metal.
For more information, visit www.aptar.com.
« This latest launch is the result of a close working relationship between the L'Oréal and APTAR teams. Our INUNE Classic spray was the natural choice to satisfy the challenges of sustainability and the aesthetics of the Idôle Eau de Parfum bottle. It is stylish and discreet, and fits in perfectly with the sleek design of the bottle, even in its refillable version. It provides optimal compatibility, meeting the exacting standards of the world's leading fragrance houses, such as Lancôme. » explains Sophie Magdelaine, Global Platform Senior Manager for Fragrance, Aptar Beauty.
Striking the perfect balance between sustainability and luxury
As it is specially designed for eau de toilette spray applications, the spray experience is short and sweet.
The specific, extremely slender design adds to the cartridge’s sensorial appeal. The top sub-assembly features an elegant metal finish, produced using a bespoke anodising process in the rose gold hue emblematic of the Lancôme house. The thin high collar perfectly matches the slender, delicate shape of the bottle.
For more information, visit www.aptar.com.