“If you are a retailer or brand using graphic arts for advertisement at the point-of-sale or in the retail space, chances are high that you are using a PVC-based film. These are still very common in advertisement. We can now offer an alternative that is polyolefin-based”, says Bron Hekkema, who heads up the Graphics Division at Innovia Films. “The new information hub underlines our commitment to help overcome reservations about the performance of PVC-free products and is intended to support customers in their decision to actively contribute to more sustainable advertising practices without compromising on quality or performance”.
Graphic films are very popular in visual communications thanks to their versatility, high customization potential, and ease of installation and removal – and demand for high-quality, printable graphic films is rising. However, traditional PVC-based graphic films raise environmental concerns as they have significant environmental impact – including high use of fossil resources and water, generation of solid waste, and the presence of toxic contents like chloride and phthalates plasticizers. Rayoart™ PVC-Free Graphic Films: More Sustainability without Compromising on Quality and Performance “Rayoart™ PVC-Free Graphic Films significantly lower the environmental impact of self-adhesive graphics. They are based on biaxially-oriented polypropylene (BOPP), a type of plastic with clear sustainability advantages that is inherently more recyclable compared to PVC”, explains Hekkema. “The film is ideal for businesses seeking to lower their environmental footprint and actively contribute to more sustainable advertising practices without compromising on quality or performance”.Rayoart™ PVC-Free Graphic Films are engineered for versatility, meeting the diverse needs of both indoor and outdoor applications without compromising on quality or sustainability. These high-performance films are designed to enhance retail spaces, brand vehicles, and create durable outdoor advertisements effectively. Rayoart™ PVC-Free Graphic Films are highly versatile with the product range including clear, white, matt, and gloss variants. “The goal of the new website is to make sure that everyone knows that there is an alternative in the market if someone wants to make the shift from PVC-based films to a more sustainable option”, says Hekkema.
The new information hub can be accessed online at: https://innoviafilms.com/Rayoart/.