SIMON D.JONES
DS Smith, a leading international provider of fibre based sustainable packaging solutions, has won Silver at the prestigious ‘Golden Walnut’ (Golden Noot) Awards, for their revolutionary product, ‘DS Smith Lift Up’.
This innovative solution, designed to replace plastic shrink wrap for multipacks of plastic bottles with a corrugated cardboard alternative packaging solution for customer in the beverage sector, is a pioneering step towards sustainability in the packaging industry. The ‘Golden Walnut’ organized by the Netherlands Packaging Centre (NVC), is known for rewarding ground-breaking innovations in packaging.
‘DS Smith Lift Up’ consists of an ergonomic corrugated cardboard carrying clip and a paper band. This fully recyclable minimalist design has already proven itself in practice on highspeed production lines and it offers excellent brand visibility and convenience in the supermarket. The jury praised DS Smith for their holistic approach to packaging innovation, bringing sustainability, functionality, and brand experience together.
“We are extremely proud that ‘DS Smith Lift Up’ has been recognized with this Silver Award. This achievement is a testament to our commitment to developing sustainable packaging solutions that push the boundaries of innovation,” said Philip Bautil, Managing Director Benelux at DS Smith. “Lift Up is a game changer for the industry and we are convinced it will play an important role in reducing plastic waste.”
The awards ceremony for the 32nd edition of the Golden Note took place on Thursday 10th October 2024, in the A'DAM Tower in Amsterdam. During the celebratory awards event evening, presented by Francesca Vanthielen, the Golden Note, together with the silver and bronze awards, were presented to the most competitive packaging innovations of the year.