Wheaton took part in the 2025 edition of LuxePack New York, held on May 7th and 8th at the Javits Center, presenting its latest innovations in glass packaging for the perfumery, cosmetics, and wellness segments to the global market. The event gathered around 4,000 visitors and over 200 exhibitors across more than 10,000 square meters, reaffirming its position as one of the key meeting points for the international high-end packaging industry.
In its third consecutive appearance at the event, the company drew attention with unprecedented decorative effects, new bottles focused on ergonomics and visual identity, and solutions aligned with the growing demand for sustainability.
Decoration as a competitive differentiator
Among Wheaton’s major launches were the new inner color effects — a technique that colors the inside of the bottle — now available in innovative versions:
- Pearly Inner Color: delivering a shimmering glow with a delicate finish;
- Chameleon Inner Color: shifting color depending on the angle of view, creating a dynamic visual impact;
- Metallic Inner Color: with intense, sophisticated shine for high-end projects.
Other innovations included Artistic Painting, offering a vibrant and playful appearance, and Marble Effect Painting, ideal for positioning the bottle as a luxurious and exclusive object.
Innovative design and functionality in new bottles
Wheaton also unveiled new standard bottle models, grouped under the Harmony, Inspiration, and Surprise lines, designed for different categories within the beauty and personal care market.
Highlights include:
- The LB-0588-S hexagonal 250ml bottle from the Harmony line, which combines ergonomics with light play and refraction, offering a unique tactile and visual experience;
- The MB-1540-SN model (Inspiration), with a refined push-up base and curvature that balance aesthetics and technical functionality;
- The Surprise line bottles, with capacities ranging from 30ml to 100ml, featuring screw termination that support refilling and easy separation of components for recycling.
Ongoing commitment to sustainability
In a context where sustainability was one of the most discussed topics among visitors and exhibitors, Wheaton presented practical, market-ready solutions aligned with circular economy principles. One of the highlights was the MB-1551-S refill bottle, manufactured with 20% less glass mass, leading to approximately 15% reduction in CO₂ emissions. Made with a screw termination, it promotes easy refilling and reuse without compromising the aesthetics of the packaging.
Additionally, since 2023, 100% of the electricity used at the company’s factory in São Bernardo do Campo has come from certified renewable hydropower — ensuring zero Scope 2 emissions.
“LuxePack brings together the world’s leading brands and trendsetters. It’s the place where we prove that sophistication and efficiency can go hand in hand with environmental responsibility,” says Ricardo Lopes, Commercial and Marketing Director at Wheaton Group.
Visit: https://www.wheaton.com.br/