JUNG Verpackungen GmbH, a specialist in high-quality gift and tissue papers with over 50 years of tradition, installed an HP Indigo 200K digital printing press at the beginning of this year. This acquisition of the digital press marks a milestone in the company's continuous innovation, opening new possibilities for sophisticated brand and retail packaging.
New Market Trends Complementing Traditional Production Methods
The gift and tissue paper market is rapidly evolving. Although large-volume orders still dominate, there is a noticeable rise in demand for smaller, more customized batches. Customers are seeking limited-edition designs for specific occasions and expect faster turnaround times. These shifting needs align perfectly with the strengths of digital printing, which offers the flexibility, speed, and precision required to meet modern expectations.
"The precision and color brilliance we can achieve, especially on very thin tissue papers with a weight of only 20 g/m², is remarkable," explains Managing Director Claus Jung. "With the HP Indigo 200K, we are pioneering and not afraid to try new approaches to create market advantages for our customers."
JUNG Verpackungen Opts for HP Indigo 200K After Comprehensive Evaluation
The decision to acquire the HP Indigo 200K followed a thorough evaluation process. JUNG Verpackungen tested various digital printing systems and ultimately chose the HP Indigo 200K due to its technical advantages:
- The roll width of 760 mm, which subsequently allows cutting of sheets or production of rolls with customer-specific content
- Printing speed of up to 56 m/minute
- The proven HP Indigo print quality, which is on par with flexographic printing and meets the highest standards
This combination makes the machine particularly suitable for demanding printing on sensitive materials such as gift and tissue paper.
Digital Addition in an Analog Environment
The HP Indigo 200K has been successfully integrated into the existing analog workflow and now perfectly complements the company's flexographic and screen printing systems.
"We now have three complementary printing technologies under one roof," Jung emphasizes. "This combination allows us to combine different techniques to create unique visual and tactile experiences."
New Customized Brand Experiences
The HP Indigo 200K opens up new possibilities for JUNG Verpackungen and its customers. The main advantage lies in flexibility: small print runs can be produced promptly with short run lengths. For brand owners, this means that personalized and seasonal gift and tissue papers are affordable and quickly implementable.
Digital printing is proving to be a real game-changer, especially in the field of high-quality e-commerce packaging. Premium brands can enhance their unboxing experience with individually designed tissue paper that reflects current campaigns, collections, or target groups. The paper itself becomes a brand ambassador and enhances the emotional impact of product delivery.
"We look optimistically to the future," summarizes Managing Director, Claus Jung. "With our expanded machinery, we can offer our customers even better service and explore new creative paths."
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