Marcin Fiszer
AXE Fine Fragrance - 2
Trivium Packaging, the $2.9B global metal packaging supplier, has been recognized by the International Metal Decorating & Packaging Association (IMDPA) for its continuous innovative work in metal packaging design.
The IMDPA Excellence in Quality Contest honors outstanding companies that have made exceptional quality, sustainability, and consistency their mission in the pursuit of decorating and packaging excellence. Trivium Packaging was awarded Best in Category in the “Aerosols and Bottles" category for its packaging design for the Axe (Peach Infusion) can this year.
The IMDPA gives the Best of Category award in Aerosol & Bottles to the single metal aerosol or bottle entry deemed most exceptional in quality. The judging criteria for these excellence awards evaluate a submission's printing quality, technical expertise, and overall design.
Trivium’s success underlines the industry and consumer desire for inventive and circular packaging. All of Trivium's designs use premium, recyclable metal that allows for resealing, reusing, and recycling, while also offering a unique, modern, and attractive design for each brand partner.
The 50x121 aluminum can uses Trivium’s proprietary advanced aluminum alloy. This innovation achieves a 5% weight reduction while maintaining structural integrity, enhancing both sustainability and performance. The can is produced in a facility powered by green energy and certified for energy efficiency and environmental management. Visually, each of the five SKUs features dynamic, scent-inspired artwork that elevates the consumer experience with premium, motion-themed graphics. The design exemplifies the fusion of technical innovation and bold design, redefining what’s possible in male grooming packaging.
Trivium’s recognition by the IMDPA for its innovations in packaging design underlines a core message: sustainability does not need to come at the expense of quality or aesthetics, instead creating a new canvas for creativity to flourish.
Judges for the IMDPA awards are conducted by an unbiased panel of graphic arts professionals and include those with metal decorating experience.
For more information, visit www.TriviumPackaging.com.