Steve Glass
Tosca, a global leader in reusable packaging and pooling solutions, is helping businesses achieve greater visibility, efficiency and sustainability through Asset IQ, its established traceability service for reusable assets. Developed and refined over several years, Asset IQ combines Active IoT-enabled tracking for high-value assets with Passive RFID and barcode technologies for high-volume operations, giving customers a flexible, scalable approach to traceability across the supply chain.
“Tosca Asset IQ is the result of years of experience helping customers improve visibility and control across complex supply chains,” explains Eric Frank, CEO, Tosca. “Our dual active and passive architecture enables businesses to select the right level of traceability for their operations while maintaining a single view of their assets. The result is greater efficiency, improved decision-making and stronger supply chain performance.”
An Established Approach to Supply Chain Traceability
Asset IQ provides businesses with a comprehensive solution for tracking, tracing and monitoring reusable containers and pallets throughout their lifecycle. Whether supporting Tosca's reusable products through pooling, rental and direct sales models, or being deployed as a standalone service for third-party assets, Asset IQ creates a reliable digital record of asset movements and utilisation.
At the heart of the service is a dual traceability approach that has been developed to meet the different requirements of modern supply chains. Asset IQ Active delivers real-time visibility for high-value assets where precise location and condition monitoring are critical, while Asset IQ Passive enables cost-effective tracking of large asset populations in high-volume environments.
This flexibility allows businesses to deploy traceability solutions tailored to their operational needs while benefiting from a proven platform that supports inventory management, process optimisation and regulatory compliance.
Enhancing Efficiency and Sustainability
Asset IQ goes beyond asset tracking to help businesses improve supply chain performance. By providing greater visibility into asset movements and utilisation, the service enables organisations to identify inefficiencies, reduce operational bottlenecks, optimise inventory levels and improve route planning.
The insights generated through Asset IQ can also support sustainability objectives by helping organisations reduce unnecessary transport movements, minimise product and asset losses, improve asset utilisation and support circular supply chain models.
Across industries, customers use Asset IQ to strengthen supply chain transparency, improve operational control and make more informed, data-driven decisions.
Innovation Built on Experience
While Asset IQ is built on an established foundation, Tosca continues to invest in new technologies and applications to meet evolving supply chain requirements. As technologies such as sensors, chips, connectivity solutions and battery systems become more accessible, Tosca is exploring new ways to combine active and passive tracking capabilities.
“We see significant potential in hybrid active and passive solutions, particularly in highly automated supply chains,” explains Frank. “For example, an active-enabled pallet may transport multiple passive-tagged crates, allowing businesses to gain visibility at different levels of the supply chain while managing costs effectively. Bringing these technologies together through a unified dashboard can help customers make faster decisions and optimise operations on a larger scale.”
This hybrid approach represents the next stage in the evolution of supply chain traceability, enabling businesses to achieve greater visibility while maintaining operational efficiency.
Supporting Diverse Supply Chain Applications
Asset IQ supports a wide range of supply chain applications across retail, food, beverage and consumer goods sectors. Organisations use the service to improve asset visibility, reduce losses, enhance operational efficiency, support inventory accuracy and strengthen compliance with internal and external requirements.
The platform can also support initiatives such as monitoring reusable asset flows, improving distribution efficiency, enhancing store execution programmes and increasing visibility within complex logistics networks. By combining technology, supply chain expertise and data-driven insights, Asset IQ helps businesses address operational challenges while improving performance across the value chain.
Sustainability and Innovation
At the heart of Tosca's strategy is a commitment to sustainability and innovation. Asset IQ provides the visibility needed to maximise the value of reusable assets throughout their lifecycle, supporting more efficient resource use and reducing unnecessary waste across the supply chain.
By creating a digital record for reusable containers and pallets, Asset IQ helps businesses maintain greater control of their assets while supporting evolving sustainability and regulatory requirements. The service is particularly valuable in increasingly complex supply chains where visibility, accountability and efficiency are becoming ever more important.
For further information about TOSCA, visit www.toscaltd.com.