Award-winning wonky fruit juice brand Flawsome! (www.flawsomedrinks.com) has introduced the UK’s first paper straw in paper packaging in the kids category as part of its brand-new Wonky Fruit Water Cartons range.
The new paper straw and packaging has been introduced to further support the brand’s commitment to sustainability and reducing its carbon footprint while the new range of Wonky Fruit Water Cartons offers children a delicious and healthy option for lunchboxes that provides them with their daily dose of iron and vitamins D and C.
Since the UK government announced a ban on single-use plastic straws, companies have made the switch to paper straws, however, the practice of continuing to package them in plastic is widely regarded as flawed and few, aside from Flawsome!, have offered viable alternatives. Flawsome!’s new innovation means the entire product can be recycled, furthering the brand’s commitment to positive change. Flawsome!’s paper wrappers have already helped save 252kg of plastic and contributed to the brand’s carbon footprint being 50% lower than the average small juice company.
The new Wonky Fruit Water Cartons extend Flawsome!’s range of affordable, kid friendly fruit drinks, providing them with healthy and tasty options that have no added sugar and use only delicious wonky fruit. The new range includes three brand new, delicious flavours; Apple, Mango & Orange; Sweet Apple and Apple & Sour Cherry.
Karina Sudenyte, Co-Founder of Flawsome! says “We’re really excited to finally introduce both our new range of Wonky Fruit Water Drinks and revolutionary paper straw in paper packaging. We pride ourselves on being innovators within sustainability and prioritise this throughout the business. The new range will join our current products in providing children and families with healthy, delicious and affordable options for fruit drinks while ensuring today’s children have a planet to enjoy as they grow up.”
Inspired by Founder Karina’s Grandma’s recipes, Flawsome! turns unwanted wonky and surplus fruit into delicious cold-pressed fruit drinks that are sustainable and as tasty as Karina’s Grandma intended.
Since being founded in 2017, Flawsome! has extended its range of wonky fruit juice drinks, boasting a 1210% annual growth while continuing to do business with the planet in mind. Flawsome! has given a second chance to over 41 million pieces of wonky and surplus fruit and is on track to save 20,000 tonnes over the next five years.
The Flawsome! Story
Flawsome! was founded by partners Karina and Maciek in 2017, fuelled by the brilliant idea to create healthier, tastier products while tackling food waste. Having grown up on orchards, helping their grandmothers, Karina and Maciek witnessed food waste first hand and were particularly shocked by the problems ‘perfection’ causes. Inspired by the recipes they grew up with, Karina and Maciek started rescuing imperfect fruit and transforming it into cold-pressed juice.
Wanting to provide delicious and healthy options for their own young children, Karina and Maciek chose to create Flawsome! drinks using only natural and high quality ingredients, rejecting the use of sweeteners and added sugar. Flawsome! products are 100% vegan and provide added nutritional benefits including daily doses of vitamins D and C.
Website: www.flawsomedrinks.com
Instagram: @flawsomedrinks