Texon to unveil new sustainable cellulose material at Packaging Première

Widely anticipated eco-friendly product to take centre stage at trade fair

Texon has launched a new bio-based, biodegradable, cellulose material that can be used to create premium and luxury packaging, and fashion and homeware accessories. Green by name and by nature, Texon Verde is made from sustainably sourced (FSC®) cellulose wood pulp, plant-based binders, and natural pigments, and is the perfect choice for environmentally conscious designers looking to reduce the impact of their products on the planet – without compromising quality or aesthetics.

Lightweight, tear resistant, wipeable and easy to handle, Texon Verde is ideally suited to protect high-end apparel and technology applications – including laptops. This new, natural, versatile material can also be used in other forms of packaging and in the production of must-have fashion and homeware accessories. Developed with the principles of ‘earth to earth’ in mind, Texon Verde is truly circular. The material contains up to 90% bio-based content and is free from any harmful substances. It is manufactured using only eco-friendly mechanical and chemical treatments. It also biodegrades* at the end of its life.

Texon Verde will be officially unveiled at Packaging Première in Milan, Italy on 24 May 2022. Visitors attending the event between May 24-26, will be able to get an exclusive look at the material, which is initially available in three earthy hues (Bianco, Caramello and Nero).

Boyd Mulder, Group NPDI, Sustainability and Marketing Director at Texon, said: “At Texon we believe in creating today to help sustain tomorrow. As we celebrate 75 years of sustainable innovation, we’re delighted to bring another novel product to market that’s in harmony with the planet. Texon Verde is a designer’s dream – delivering the high-end properties needed for premium and luxury applications, with a significantly lower environmental impact than conventional solutions available. From its raw materials to its biodegradability, Texon Verde enables manufacturers to unleash their creativity in an eco-friendly way. We’ve already seen lots of interest in this product and expect many more enquiries after Packaging Première.”

The launch of Texon Verde follows the recent publication of Texon’s latest sustainability report. In April the business revealed it’s on track to meet the environmental targets it has set itself for 2025. By 2025, Texon aims to have reduced its carbon footprint by 50%; reduced its use of virgin materials by 50%; made 90% of its waste recyclable or reusable; and cut its water use and water waste by 20%.

Texon Verde is available in sheets (100cm x 150cm) and rolls (150cm wide by any length). Packaging Première attendees can visit the Texon team at Stand B35. Alternatively, if you are not attending the show, go to www.texon.com to discover more about Texon Verde and Texon’s wider portfolio of sustainable material solutions.

You can also follow Texon at:

LinkedIn: https://www.linkedin.com/company/texon-international/

Instagram: @texoninternational

Facebook: https://www.facebook.com/texoninternational/

Written by Dominy Jones