The confectionery sector is enjoying robust growth—but with a twist. As demand for more sustainable products and packaging increases, consumers are pushing for more than just indulgence. They expect transparency, health-conscious options, and above all, sustainable packaging. For confectionery brands, this means navigating a complex landscape—still predominantly reliant on plastic materials—while adapting to evolving consumer tastes, stricter regulations link to recyclability and limitation of single use plastic
Ahlstrom, a leader in fiber-based materials, is at the forefront of this transformation. We offer high-performance, sustainable solutions that meet the technical and regulatory needs of today’s and tomorrow confectionery market. The ambition is to help brands reduce the environmental impact of their packaging through paper-based alternatives.
A market full of opportunity
From chocolate and gum to bars and hard candies, confectionery is flourishing globally. In North America, the snack market is forecasted to grow from $215 billion in 2024 to $275 billion in 2029. Europe follows closely, with growth from $155 billion to $190 billion over the same period. Rapid innovation is underway, especially in Europe, which accounts for nearly half of all new global confectionery launches.
Consumer trends are driving this momentum. Healthier treats, plant-based formulations, and functional confectionery (like prebiotic-packed or low-sugar candies) are reshaping product development. Equally important is the packaging: consumers are increasingly seeking recyclable, compostable, and plastic-free formats. Here lies a powerful opportunity for fiber-based solutions. Sustainable packaging innovations should maintain product quality and shelf life, without driving up costs.
The role of paper in a sustainable transition
As the EU’s Packaging & Packaging Waste Regulation (PPWR) and other global regulations accelerate the push toward circular packaging, fiber-based solutions are becoming not just desirable—but essential. Made from renewable resources and recyclable through established systems, paper is a strategic packaging choice for confectionery brands looking to future-proof their products.
Ahlstrom’s packaging papers answer this call by delivering technical performance without compromising sustainability. Designed to meet the demands of various confectionery applications—from recyclable twist wraps for hard candies to recyclable flow wraps for bars—Ahlstrom papers offer a viable alternative to plastic-based packaging.
Tailored solutions for every sweet
Ahlstrom’s comprehensive portfolio addresses the entire spectrum of confectionery packaging needs. For high-speed wrapping, Rocalonde™ delivers excellent twistability and high gloss, ensuring both efficient machinability and strong shelf appeal. Its recyclability makes it a preferred choice for many leading brands. Its recyclability credentials make it a leading choice for many brands on the market.
We’ve also developed GreaseGuard™ Liner—a high-performance, PFAS-free paper designed for direct food contact. Optimized for microflute structures, it’s ideal for applications such as cookie packaging, chocolate box cushion pads, corrugated sleeves for biscuits, and pastry trays.
When transparency is essential—especially for certain confectionery products—Cristal™ transparent paper offers clear visibility and a clean aesthetic without the need for plastic films. It’s ideal for window-style bags and candies where product visibility drives appeal.
For flexible packaging formats like sachets, pouches, or flow packs, our advanced base paper LamiBak™ Flex provides superior mechanical properties, enhanced surface smoothness, and compatibility with high-barrier coatings. Moreover, LamiBak™ Flex is certified recyclable according to regional guidelines in both North America and Europe, and compliant with EU and U.S. food contact regulations for primary packaging.
Ronnie Baxter
Ahlstrom: a partner in progress
At Ahlstrom, we drive packaging innovation through close collaboration with brands, converters, and value chain partners. From GreaseGuard™ to Cristal™ and LamiBak™ Flex, our fiber-based solutions deliver performance, food compliance, and sustainability—enabling confectionery brands to lead with purpose.
As consumers continue to sweeten their cravings with values-driven choices, Ahlstrom is ready to wrap the future of confectionery—beautifully, sustainably, and smartly.
LINK TO: Ahlstrom - Confectionary: Paper for Candies and Snacks