As the foodservice industry evolves and adapts to a new era of thoughtful packaging design, kp Infinity® stands as a powerful example of innovation, sustainability and consumer-centricity.
Developed by Klöckner Pentaplast (kp) in response to the UK ban on EPS (Expanded Polystyrene) and XPS (Extruded Polystyrene) single use foodservice packaging, kp Infinity® proves that performance, convenience and recyclability can be achieved in perfect balance. At the core of kp Infinity® is its Expanded Polypropylene (EPP) mono-material structure. Where EPS/XPS has been banned due to non-recyclability at scale, kp Infinity® seamlessly integrates into existing PP recycling infrastructure, eliminating the need for costly investments in recycling facilities. This strategic approach promotes environmental stewardship.
Another important benefit of kp Infinity® is its light weight, making it easier to handle through the supply chain, and reducing the carbon impact of logistics and transportation. kp Infinity® doesn’t just shine in its sustainability credentials, it’s also about enhancing the consumer experience. Comprehensive heat conductivity testing shows that kp Infinity® dramatically outperforms other available packaging alternatives. kp Infinity® keeps contents 10°C warmer than either cartonboard or bagasse packaging and keeps cold food refreshingly chilled, all while remaining comfortable to handle. The design also excels in reducing leaks and spills, with resistance to hot oils and moisture. Plus, to add even greater convenience for the consumer, kp Infinity® is also, microwaveable. kp Infinity® perfectly embodies kp’s approach to sustainable packaging design – cutting through the ‘eco-friendly’ noise and jargon with clarity and technology that works. With clear "Recycle Me" messaging embossed on the design, kp Infinity® brings simplicity to the often-complex food packaging recyclability dialogue.
To further drive home this key messaging, kp looked for innovative ways to communicate directly to food-vendors. It created a kp Infinity® profile page on TikTok with a regular flow of short video clips explaining the implications of the ban. And why kp Infinity® is an excellent choice. SpudMan, a well-known food-vendor and TikTok influencer, is a genuine user and supporter of the brand. He regularly champions the sustainable and performance benefits of kp Infinity® over the TikTok waves. As the sole manufacturer in the UK pioneering EPP-based foodservice packaging, and an experienced name in thermoformed trays and rigid films for form, fill and seal applications, as well as flexible barrier films and stretch films, kp is a business keen to break new ground. It is supported by a robust global supply chain and designs its solutions around an ethos of “Packaging with Integrity”, where every single product and process is an opportunity to support industry-wide sustainability. kp Infinity® stands tall as a symbol of foodservice packaging progress.
Its blend of recyclability, performance, and consumer appeal not only meets the demands of today but helps to shape the sustainable packaging landscape of the future.