Recyclable Packaging Innovation Innovative recycled plastic carry handle solution for Britvic Soft Drinks by Item Products Introduction Item Products, the leading designer and producer of recycled plastic components for the packaging industry in Europe, has made a significant contribution to the circular economy through its collaboration with Britvic Soft Drinks.
Their innovative carry handle solution for the Robinsons 1.75L twin bottle pack, designated for Costco wholesalers, typifies the forward-thinking approach required to advance sustainable packaging practices. Project description The carry handle, crafted from 100% recycled material, is designed to securely transport the twin bottle pack by the collar, providing a sturdy and reliable grip for consumers.
This solution not only addresses the immediate need for a functional packaging component but also aligns with broader environmental goals by ensuring that the handle can be seamlessly integrated into domestic waste recycling systems once it reaches the end of its use cycle. Innovation and impact Item Products' carry handle solution stands out for its innovative approach to using recycled materials in packaging. The development process, led in close collaboration with Britvic's packaging development and procurement teams, involved meticulous planning, design iterations, model creation, tooling, testing and sample approval, all culminating in a product that met Britvic’s stringent requirements on the first attempt.
Adam Horvath, Packaging Development Manager at Britvic plc, who praised the collaboration, highlighting the efficiency and precision of Item Products' process, said: “Working closely with the packaging development and procurement teams here at Britvic, Item Products set out timetables for the design, models, tooling, testing and approval of samples through to full UK manufacturing. The end result ticked all Britvic’s ‘must have’ needs and was delivered on schedule and to specification first time.”
Economic and environmental benefits: One of the most significant achievements of this initiative is the reduction of carbon footprint. Manufacturing the carry handles in the UK from recycled materials minimises environmental impact by reducing long-distance shipping and virgin plastic production. This local approach supports the economy and significantly cuts greenhouse gas emissions, aligning with Britvic’s sustainability goals.
Moreover, the universal design of the carry handle, available in a black colour, eliminates the need for brand-specific customisation, thereby streamlining the production process and enhancing resource efficiency. Promoting recycling and reuse Item Products' carry handle not only embodies the principles of recycling and reuse but also promotes these practices among consumers. By creating a product that is easy to recycle at home, Item Products endorses a culture of sustainability and responsible consumption.
Conclusion Item Products has demonstrated leadership in advancing the circular economy through their innovative carry handle solution for Britvic Soft Drinks. By leveraging 100% recycled materials and designing for recyclability, they have created a product that not only meets functional requirements but also contributes to environmental sustainability. Item Products’ commitment to innovation and sustainability makes them a deserving candidate for the Circular Economy Award, recognising their significant contributions to promoting recycling, reuse and the overall development of sustainable packaging solutions.