MM Packaging, secondary packaging specialist to the food and premium sector, is asking brands to join them in the spotlight this summer, let their event-based packaging take centre stage, and build a brand experience that is marked within an historic moment.
With major sporting events taking place over the summer months, MM Packaging reminds brands that investment in limited edition packaging doesn’t have to be complicated. As a specialist in fiber‑based packaging solutions for food, beverage, beauty & personal care, the company has recently introduced machine collation capabilities at selected sites in the UK and Germany to help brands achieve consistent presentation across seasonal and promotional ranges.
Able to mix up to eight different variations of artwork in one automated high-speed run, the sheet mixing collator is MM Packaging’s answer to deliver eye-catching SRP displays showing mixed design-rich cartons that can appeal to all end consumers.
Matt Watchman, Key Account Manager MM Packaging advises, “Labour-intensive hand mixing methods only amplify the tight timelines on limited edition runs. Brands that may have wanted to capitalize on event-based packaging but perhaps couldn’t justify the investment, now can do so with our sheet mixing capability. The investment also allows MM Packaging to better manage any seasonal demand from our customers, a more efficient way of manufacturing to offer mixed cartons on shelf”.
To elevate the brand experience further, several print finishing options are also available with the mixing solution. From conventional print finishes, to simply adding spot UV gloss, hot foiling, embossing or debossing for that luxury and personalized touch, MM Packaging supports brands to empower the consumer with choice.
To discover more about the benefits of collaborating with MM Packaging and be one of the first to experience its new sheet mixing collator, visit: Food & Beverage packaging - MM