Burgopak has been selected to design packaging for cryptocurrency wallet MetaMask, and its first premium physical debit card, the MetaMask Metal Card. The packaging was developed for the launch of the MetaMask Card in the United States, marking a key step in bringing self-custodial digital assets into everyday spending.
Burgopak worked in partnership with Baanx (now Monavate), a fintech company that bridges traditional finance and cryptocurrencies, and CompoSecure, the world’s leading provider of metal payment cards, who collaborated with Baanx and MetaMask to develop the stunning, innovative metal card offering.
As a physical touchpoint for open, digital, programmable money, the packaging was designed to signal trust, durability, and everyday usability from the very first interaction. The brightly colored card packaging frames and almost acts as an extension of the metal card itself. Burgopak’s telescopic sliding design presents the card front and center, alongside the welcome message. Foiled and varnished details within the packaging further accentuate the metallic finishes found on the card, helping to tie the different elements together.
The MetaMask Metal Card provides added extras to users, including cashback rewards, and VIP event access. This card is designed for crypto users who want a physical payment option alongside the added perks.
Katy Cook, Senior Account Manager at Burgopak, said:
“The bright metallic palette and faceted artwork on the metal card creates a striking look. It’s a bold, bright and almost playful entry into the battle to occupy the coveted ‘top of the wallet’ position. It was essential that the unboxing experience amplifies the impact and first impression of the card.”
Ale Machado, Staff Product Manager at MetaMask, said:
“We’re committed to taking strides toward mainstream adoption of cryptocurrency. There is sophisticated tech incorporated within the card, as unusually, it doesn't require users to pre-fund an account or hold fiat. The card’s packaging needed to reflect the innovation behind the product. Burgopak have created sleek and stylish packaging that perfectly complements our brand.”
With this U.S. launch, MetaMask Card joins existing availability in Argentina, Brazil, Canada, Colombia, European Economic Area countries, Mexico, Switzerland, and the United Kingdom, with additional markets to follow.