Charlie Best
Zoia Abdulkarim, Head of Artworks Finalizing Team and Nizar Al Olabi, Director of Sketches International
Founded in 2010 in Dubai and expanding into the UK in 2019, London-based Sketches International provides a broad suite of creative services including design, branding, video production, website development and high-end digital print. The team of five prides itself on offering more than just production, delivering an end-to-end service tailored to each client’s needs.
Installed in February 2024, the Revoria Press PC1120 has allowed the agency to expand its digital print capabilities across a range of applications, from stationery and stickers to special high-end packaging like luxury paper bags. With the ability to print six colours in a single pass and a wide variety of speciality toners, the press has quickly become integral to Sketches’ offering.
Nizar Al Olabi, Director of Sketches International, says, “We first discovered the Revoria Press PC1120 at Labelexpo 2023, and its ability to print with both white and gold toner immediately stood out. Initially, we were looking for a solution that could handle white ink, but the added capability of gold convinced us to move forward with the investment, and we’re glad we did. It’s opened up so many creative possibilities, from special edition packaging to high-end labels across over 20 different materials.
“The press’s outstanding colour quality, registration accuracy, and support for embellishment-ready printing have been game changers. We’re able to offer our clients a final product proof with metallic finishes - sometimes that’s what closes the deal. One of our standout offerings is being among the first in the UK to provide short-run stickers with special effects, which gives us a huge competitive edge,” Mr. Al Olabi adds.
In addition to the Revoria PC1120 press, the company invested in XMF PressReady, Fujifilm’s advanced print workflow automation software. The solution has helped streamline job onboarding, reduce setup times, and minimise errors, all particularly valuable for a compact team.
Zoia Abdulkarim, Head of Artworks Finalizing Team, Sketches International, comments: “XMF PressReady has improved our efficiency significantly. It’s intuitive, reduces mistakes, and helps us run jobs quickly - even with a relatively less experienced team.”
The investment reflects Sketches’ commitment to staying ahead in the competitive and fast-evolving print and packaging landscape. By leveraging speciality finishes and automation, the agency is not only meeting the growing demand for personalised and short-run packaging, but it’s also winning new business.
“Our goal is always to offer unique, high quality solutions, and this partnership with Fujifilm helps us do exactly that,” comments Mr. Al Olabi.
Looking ahead, Sketches International is exploring the addition of wide format capabilities, potentially looking to purchase another Fujifilm machine to further diversify its creative and print services.
Mr. Al Olabi comments: “The Fujifilm team was incredibly supportive, especially during a tough period when our previous machine was damaged in a flood. They helped us turn things around, and now we’re better equipped than ever to deliver for our clients.”
Spencer Green, Head of Print-On-Demand UK at Fujifilm comments: “Sketches International perfectly demonstrates how creative vision can be elevated through advanced print technology. With the Revoria PC1120 and XMF PressReady, they’re able to push the boundaries of personalised packaging while optimising their production workflow. We’re delighted to play a part in supporting their continued growth and innovation.”
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