The annual Great British Beach Clean (20th-29th September), organised by the Marine Conservation Society, highlights the staggering amount of litter washing up on the UK’s shores—much of it single-use plastic.
With plastic bottles and packaging among the most common items found during these clean-ups, it’s time for the drinks sector to embrace sustainable practices and reduce its reliance on harmful materials.
As the Great British Beach Clean Week kicks off, DASH Water is calling on the drinks industry to step up its commitment to sustainability, both on land and at sea. Known for its sparkling water infused with wonky fruit, DASH Water is dedicated to tackling food waste, plastic pollution, and environmental impact. Now, they’re encouraging the entire industry to take action and join in the fight to keep our beaches clean and our oceans thriving.
How the Drinks Sector Can Support Sustainability
The drinks industry plays a crucial role in shaping consumer habits, from packaging choices to recycling initiatives. DASH Water believes that by making small but impactful changes, the whole industry can all contribute to cleaner beaches and a healthier planet.
According to Director of E-Commerce at DASH Water, Holly Crossley, here’s how the drinks industry make a difference:
“Ditch Single-Use Plastics; one of the biggest culprits in beach pollution is plastic bottles. Brands across the drinks industry need to prioritise recyclable or biodegradable packaging options, like DASH’s aluminium cans, which are infinitely recyclable.”
“Champion Refill Culture; encouraging the use of refillable bottles and supporting water refill stations in public places, festivals, and beaches can drastically reduce plastic waste. If we as an industry advocate for this shift, we can see major reductions in litter.”
“Work Towards B-Corp; as a sustainable drinks brand, we’re proud to have passed the assessment to join B Corp’s global network of progressive businesses – putting social and environmental concerns at the heart of what we do and adhering to strict standards of transparency and accountability while we do it. Other brands can do the same to show extra efforts in being more sustainable.”
“Educate and Engage Consumers; it's not just about what we do as brands—it’s about empowering our customers to make eco-conscious choices. By educating consumers about the impact of waste and promoting sustainable practices, we can inspire change at every level.”