Covering technical topics on packaging, composting and sustainable practices, the platform is designed to support stakeholders in the context of new packaging regulations.
As global leader in fresh produce labelling solutions, Sinclair is launching the first platform of its kind for the global fresh produce industry. The resource hub will be available for free on the Sinclair website.
Created to offer educational content to help understand regulations, compostable products, composting, product certification and more. The platforms' goal is to provide packaging stakeholders, and even consumers, with the resources needed to make informed decisions. Over time, it will develop into a comprehensive and ever-expanding resource hub.
Making technical topics accessible
“Since launching our certified compostable label, Sinclair - T55, last year, we've identified a significant gap in clear and accessible information regarding packaging waste and compostable products”, said Duncan Jones, Senior Marketing Manager at Sinclair. Compostable products—and the topics surrounding them—can quickly become highly technical. Compounding this complexity is the lack of global alignment in sustainable packaging regulations, which has led to staggered and delayed implementation across different regions. 'We see an urgent need to share our expertise and insights into the technical aspects and topics related to compostable fruit labels, as well as labelling systems more broadly, with all our stakeholders,' he added
The hub features articles, guides, and insights from leading experts in the industry. Initial topics include “Why compostable fruit labels offer a smart path to sustainable produce packaging” and “Navigating the compostable regulation landscape.”
“We’re starting small, but our goal is to build a robust knowledge hub by actively listening to our customers and industry stakeholders. As packaging continues to evolve rapidly, we aim to bring clarity to our space by sharing fact-based, data-driven insights and resources that truly add value. This marks an exciting step toward making high-quality industry knowledge more accessible to everyone.”, said Jones.
Sparking conversations
This launch is conveniently timed ahead of two of the main industry events of the year: Fruit Attraction, September 30 to October 2 in Madrid (Spain) and The Global Produce and Floral Show, October 16-18 in Anaheim (USA).
“Partnerships have been central to Sinclair’s success over the past 43 years. We’re committed to continuing meaningful conversations with our customers and the wider industry at events like these. Face-to-face dialogue is essential for building trust, and we genuinely value the exchange of ideas," explained Jones. "The global success of our T55 compostable label has been a major milestone. Now, we’re focused on maintaining that momentum and helping to demystify the complexities and regulatory requirements surrounding compostable packaging”.
Visitors will be able to find Sinclair at Fruit Attraction in Hall 10, Stand 10B21 and at the Global Produce and Floral Show at stand 3931.