SIG packs help customers win big at the Global Water Drinks Awards

SIG customers won big in the “Best in Carton” category of the Global Water Drinks Awards during Zenith Global’s 17th Global Water Drinks Congress.

DRINKS3 (Drinks Cubed) won for its WATER3 in SIG’s combidome carton bottle with SIGNATURE packaging material. Joint winner, The Happy Healthy Kids Co. won for Wa Waah Water in SIG’s combifitPremium.

The award for WATER3 recognises the outstanding partnership between DRINK3 and SIG, who jointly developed a product and packaging concept that has proved to be a perfect match.

“Absolutely ecstatic to have won Best in Carton at the Global Water Drinks Awards,” said Ravinder Singh Sandhu, Co-Founder of DRINKS3. “Thanks to all those who have helped us on our first year of this sustainable journey, and special thanks to the team from SIG.”

Sustainable solutions, differentiated design

Start-up DRINKS3 aims to be UK’s lowest carbon footprint drinks brand, and packaging is an important part of this mission. SIG’s combidome with SIGNATURE packaging material was the natural choice to enable the WATER3 brand to enter the premium mineral water market with an eye-catching, convenient and low-carbon offering for increasingly eco-conscious consumers. SIGNATURE is the only aseptic carton packaging material in the world with polymers linked to 100% plant-based renewable materials (via a certified mass balance system).

Judges were convinced that WATER3 in combidome with SIGNATURE packaging material “covers all the eco-bases.” They praised the “wide consideration of sustainability across production, packaging and distribution”, and the “pure design combined with a sustainable approach.”

The strong environmental credentials of its packaging clearly set WATER3 apart from competing water brands. The unique design of combidome, SIG’s carton bottle, further differentiates WATER3 on retail shelves, while guaranteeing smooth pouring action and easy drinking straight from the carton.

“From my very first meeting with DRINKS3, I knew together we could create the winning formula,” said Colin Stubbs, Business Development & Key Account Manager at SIG UK. “By adopting SIG’s Way Beyond Good initiatives, our unique combidome carton with SIGNATURE packaging material is helping DRINKS3 achieve their dream of creating the lowest carbon footprint drinks brand.”

Meanwhile, they felt Wa Waah Water in combifitPremium “hit all the right points” and offered a “differentiated product with a design that appeals to the target market”.

Certified responsibly sourced

Choosing SIG as their packaging partner also enables customers to capitalise on SIG’s commitment to responsible sourcing.

DRINKS3 was an early adopter of SIGNATURE and one of the first customers to take advantage of the option, unique to SIG, to choose packs with all three main materials certified as responsibly sourced.

The paperboard used in WATER3 packs is from FSCTM-certified sustainable sources, the polymers linked to renewable materials are certified to ISCC PLUS and the ultra-thin layer of aluminium foil is certified to the Aluminium Stewardship Initiative standard.

SIG’s commitments to sustainable innovation and responsible sourcing are central to the company’s ambition to go Way Beyond Good by putting more into society and the environment than it takes out.

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Written by Kevin Gambrill