A new SIG initiative, Clean Commit, is making it easier for consumers to understand the real benefits of aseptic packaging. Clean Commit is a consumer-focused digital platform and on-pack logo designed to raise awareness about the health, safety, and environmental advantages of aseptically packaged food.
Aseptic packaging plays a critical role in the future of food. The gentle aseptic process locks in essential nutrients and keeps products shelf-stable without added preservatives. Aseptic packaging also reduces energy use by removing the need for the cold chain. It also helps to reduce food waste by extending the shelf-life of food. With Clean Commit, the message is on the package – helping consumers recognize the real value behind the packaging and choose brands that prioritize health and the planet.
Clean Commit is both an educational website and a trusted on-pack logo consumers will find on select food and beverage packages created by the team at SIG to signify that the packaging is aseptic. Products bearing the Clean Commit logo enable consumers to make an informed choice in favor of aseptically packaged products and their benefits. This makes it easy for shoppers to spot better options and feel confident in their choices.
SIG is a leading aseptic packaging solutions provider for the food and beverage industry. “We want consumers to know what’s in their food – and what keeps it safe, nutritious, and sustainable,” said Christoph Wegener, Chief Markets Officer at SIG. “Clean Commit lets us speak directly to consumers about how aseptic technology works and why it matters more than ever in today’s food systems.”
Clean Commit also features stories from partner brands, like Petite Palates, who share: “Clean Commit aligns perfectly with our mission to deliver baby food that’s as close to homemade as possible – nutrient-rich, safe, and free from preservatives. Through aseptic processing, we preserve the natural goodness in our products while offering shelf-stable convenience parents can trust. The Clean Commit logo gives our customers even more confidence that they’re choosing a food that is nutritious and responsibly packaged.”
Aseptic packaging unlocks opportunities for brands to offer savory products made from foods like vegetables, grains, and proteins – while preserving their vital nutrients. The UHT process and aseptic packaging allow to protect the natural value of these products for longer without the need for preservatives. “Consumers today are looking for healthier food and beverage options”, said Massimo Annaratone, Global Business Line Director SP at SIG. “Clean Commit is more than a message – it’s a value-adding program for our partners and a simple way for consumers to connect with products they can feel good about.”
To learn more, visit www.cleancommit.com, offering clear explanations, partner brand pages, and the Clean Commit logo – a mark to look for in stores. By choosing products with this logo, customers are joining a movement for a healthier, more sustainable food future.
For more information, visit www.sig.biz