SIG and Oobli have formed a strategic partnership to showcase integrated, reduced-sugar beverage concepts to market. By combining Oobli’s sweet protein technology with SIG’s advanced aseptic filling expertise and diverse packaging options, the collaboration aims to deliver long shelf-life beverages that taste delicious and don’t require refrigeration.
What this collaboration brings:
- Proven combined capability: Oobli’s sweet protein technology enables significant sugar reduction without compromising taste, using plant-based proteins to deliver nutrition labels that align with consumer demand for healthier options.
- Shelf-stable, preservative-free solutions: SIG’s aseptic packaging allows long shelf life at ambient temperatures, supporting broad distribution and reduced supply-chain constraints without the need for refrigeration.
- Flexible formats and rapid development: SIG’s filling capabilities accommodate multiple packaging formats and volumes, backed by global innovation centers that provide access to equipment, expertise, and testing resources for product development.
Context and ecosystem
The partnership was formed at MISTA, the San Francisco–based global food innovation platform that connects companies across food, ingredients, and technology to address industry challenges. Both SIG and Oobli participate as active MISTA members, reinforcing their commitment to collaborative innovation in the beverage space.
Ali Wing, CEO of Oobli: “Today’s consumers expect beverages that deliver both taste and health benefits. Our collaboration with SIG couples sweet-protein technology with proven filling and packaging capabilities, supporting the launch of reduced-sugar beverages that can reach consumers across price tiers and channels.”
Norman Gierow, Director Global Customer Marketing at SIG: “This collaboration with Oobli reinforces SIG’s position at the intersection of taste, health, and convenience. By pairing our aseptic filling systems and packaging versatility with Oobli’s sweetness technology, we are enabling manufacturers to bring healthier beverages to market quickly and reliably, with broad distribution potential.”
The collaboration focuses on product concepts that demonstrate reduced sugar content, natural-protein-based sweetness, and shelf-stable formulation, while maintaining consumer appeal and brand integrity.
The partners are pursuing joint development projects, pilot runs, and consumer testing to validate performance, flavor, and shelf life across key markets.
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