RUSK® is proud to introduce its NEW and elevated Designer Collection, bringing together the much-loved performance-driven formulas hair stylists know and trust, enhanced with new, innovative products, and complemented by a modern design. Reaffirming the brand’s commitment to the global professional community; this streamlined, performance-driven system is designed for today’s stylists and salons.
Born on the streets of Glasgow by visionary hair artist’s Irvine & Rita Rusk, RUSK® celebrates fearless creativity and craftsmanship. Its salon-performance products—formulated by stylists, for stylists—empower self-expression and deliver professional results both in the chair and at home.
Created to help stylists work smarter and more artistically, The Designer Collection is an evolution of the iconic global professional brand. It brings styling and care together into one easy-to-navigate, purposeful system, providing a clear, framework to prep, style, finish and maintain hair with confidence; eliminating guess work while preserving the performance and reliability the pros depend on. The buildable formulations featured within the collection provide stylists with creative freedom and versatility.
“RUSK® is a brand created by a hair artist, and for hair artists,” said David Rosenblatt, CEO Beauty Quest Group the owner of RUSK. “The professional stylist community and their support is a meaningful driver of our success. The new Designer Collection builds on that foundation by featuring our bold, performance-driven formulas within an easy-to-navigate system to inspire and provide confidence to stylists at every level.”
The Designer Collection. Bold, Confident, Iconic
Engineered for consistent results across all hair types and techniques.
• The Stylers: high-performance products organized into four essential groups:
1. Smooth & Protect
2. Texturize & Define
3. Volume & Body
4. Finish & Hold
Debuting four NEW hero products:
– NEW RUSK D-Frizz Primer (6 oz.): delivers frizz control for up to 72 hours, boosts shine by up to 60% and protects against heat and humidity
– NEW RUSK Smoothr Blow Dry Cream (6 oz.): a versatile cream that replenishes moisture, smooths flyaways and enhances natural shine for blowouts or definition
– NEW RUSK Curl Defining Gel (6 oz.): a lightweight, alcohol-free gel that enhances texture with flexible control and a flake-free finish
– NEW RUSK Pomade (3 oz.): a matte pomade delivering buildable texture and definition with a nonsticky, residue-free finish
• The Care Collection: streamlined shampoo & conditioner regimens—in 10 oz & 33 oz—designed to address the most critical hair needs with intention and precision:
Debuting three NEW regimens:
– Quench Intense Hydration: lightweight moisture powered by shea butter and sunflower oil to restore shine and structure without weight
– Elevate Weightless Volume: visible lift from roots to ends while improving hair strength by up to 41% and resistance to breakage by up to 60%
– Vivid Colour Locking: a concentrated colour-care system with amino acids, plant proteins, and antioxidants to extend longevity and reinforce hair after services
A New Look for a New Era
Bold, modernized packaging designed for today’s visually driven, competitive salon environment. Purposeful and minimalist, the new design:
− Clarifies product category at first glance
− Communicates performance promise instantly
− Elevates shelf impact while preserving professional credibility
“Behind the chair, clarity is everything,” said RUSK® Director of Education Natasha MacDonald. “The Designer Collection is built the way stylists work – defined categories, robust product performance across textures and techniques, and trustworthy results. It removes friction and gives artists confidence in every step of the service.”
From its rebellious roots in Glasgow to salons around the world, RUSK® elevates hairdressing as an art form. The Designer Collection carries that legacy forward – reimagined for a new generation.
As part of Beauty Quest Group, Rusk Professional benefits from a broader portfolio focus on modernising products and packaging in line with evolving sustainability expectations, centring on reducing unnecessary packaging, minimising empty space and moving away from hard-to-recycle plastics where possible. Together with the parent company’s wider packaging updates and sustainability initiatives across its brand family, this reflects a positive direction of travel towards more efficient and responsible packaging design.