Reuseabox, a circular economy packaging company, has announced a rebrand that aims at better communicating its mission of shaping a better future for people and planet through cardboard reuse.
The new visual identity and strategic positioning will be rolled out in the next couple of months.
The comprehensive rebranding process was started in 2023 driven by the company’s growing recognition of the urgent environmental challenges facing the world. As Reuseabox partnered with external brand experts, the company realised that it needed a brand that authentically reflected its core values.
Commenting on the change, Rachael Hunt, Marketing Manager at Reuseabox said:
"When we first started Reuseabox, our sole aim was to help businesses save money with used cardboard boxes. However, as we've grown and learnt more about the critical environmental challenge we face, and worked with the University of Lincoln to research why reuse is better than recycling for the planet, it became obvious that our brand needed to evolve.
After talking to our team, customers, and industry experts, we realised that while we were communicating our mission, the visual identity didn't seem to be quite hitting it. This is why we knew it was time for a refresh.”
The new look, designed in collaboration with Root Studio, introduces a modern and visual identity that aligns with Reuseabox’s mission of shaping a better future for people and planet, highlighting the collaborative power of keeping cardboard boxes in use for longer.
The new logo, colour scheme, and overall design aims to connect with a broader audience and makes the company’s message about reducing packaging waste more accessible.
In addition to the rebrand, Reuseabox is set to launch a new website this Autumn. The new website will elevate its overall customer experience by making it easier to order cardboard boxes, track the journey of the boxes, and enable sharing of the environmental impact of reusing cardboard boxes.
The rebrand marks an exciting new chapter for Reuseabox as it continues to lead the way in sustainable packaging. For more information, visit www.reuseabox.co.uk.