Albéa Tubes and L’Oréal join forces again to create new breakthrough in responsible packaging.
Garnier’s latest Green Sciences-led product innovation “No-Rinse Conditioner” combines Albéa’s cardboard-based tube with market-first single-component open-and-close system EcoFusionTop to protect a 98% natural origin formula.
The new conditioner is estimated to save up to 100 liters of water per tube and reduces the consumer’s carbon footprint in terms of both packaging and ingredients.
“Our goal was to provide consumers with a completely sustainable product supporting a more sustainable lifestyle and new responsible habits” says Aurélie Weinling, Sustainability and Scientific Director Garnier. “The combination of the formula, the carboard-based packaging and the single-component open-and-close system allows us to reduce the total carbon footprint by 92% compared to a traditional 200ml conditioner”.
”We are proud to be part of this new breakthrough in responsible packaging”, says Caroline Hughes, Marketing Manager Albéa Tubes. “By lowering the plastic amount used in the tube and the cap as well as the water consumption thanks to the formula, this product is the best example of reduced environmental impact. This new collaboration is an exciting showcase of what is in store for the future of sustainable packaging and products.”
Two-in-one solution EcoFusion Top allows more than 80% weight reduction compared to standard head+cap solutions. The system is made from HDPE to guarantee mono-materiality and recyclability. EcoFusionTop is available with various sleeve options such as bestselling Greenleaf for laminate tubes and the Thin-WallTM technology for extruded tubes.