Flexcon Global, the preferred provider of innovative coatings, film laminations, and functional technologies, released findings in a new report that shows that 70% of consumers choose products based on the sustainability of the packaging.
The in-depth quantitative market research report was created through a partnership with a third party innovation and product design agency to gain consumer insights on the perceptions of sustainable packaging, recyclability, and what consumers consider to be the most important aspects when considering purchasing packaged food, beverages and personal care products.
When it comes to purchasing behavior, preference was shown to be strongly driven by ease of use, with findings showing this to be a key purchasing driver that 70% of consumers are willing to pay for.
The report also exposes the most common consumer misconceptions about sustainable packaging types, emphasizing the need to better educate consumers about the environmental impacts of their product choices.
Dan Riendeau, Strategic Business Unit Director for Packaging, explained, “The findings of this study offer proof that sustainability is no longer a differentiator---it’s essential for companies in the FMCG sector. This report is a key resource for brands in understanding the market's expectations and perceptions of sustainability.”
The research surveyed 750 consumers in the US, the Netherlands, and the UK, across rural, suburban, and urban areas. To further qualify the test group, these consumers recently purchased personal care, beverage, and food products. Additionally, the research partner gathered qualitative sustainability insights from converters in the US and the UK to validate consumer perceptions.
The full findings from the research are available to download: Elevating Sustainability Beyond The Label.
About Flexcon
Flexcon Global is a preferred provider of innovative coatings, film laminations, and functional technologies. Flexcon is committed to understanding customer challenges and co-creating solutions that positively impact society and the environment. A family-owned business for nearly 70 years, Flexcon develops and manufactures quality products with precision and efficiency for markets such as healthcare, sustainable packaging, transportation, consumer durables, electronics, industrial, retail & advertising and construction & energy with a goal of advancing bonds, innovation, and our world. Headquartered in Spencer, MA, USA, the company has operations and distribution throughout North America, Europe and Asia. For more information, visit Flexcon.com, follow Flexcon on LinkedIn, or call +1-508-885-8200.