Packaging Première confirms its central role in the high-end packaging scene, presenting an edition full of contents, innovations and new insights for the entire supply chain. The event will feature over 300 exhibitors from more than 15 countries, bringing together an international community that shares the same vision: transforming packaging into an experience conveying values, identity and responsibility.
Registration is now open on the packagingpremiere.it website to visit the event, scheduled from 19 to 21 May 2026 at Allianz MiCo – Milano Convention Centre, Gate 4. Online registration is mandatory, access is free and reserved for industry professionals.
Packaging Première is dedicating its 2026 edition to a conscious return to craftsmanship: an invitation to rediscover the value of manual skills, care and craft as the fundamental elements of quality packaging. The supply chain is interpreted as a true community, an ecosystem in which different skills interact and evolve, transforming each stage of production into a shared creative act. Paper, with its weights, colours and finishes, becomes the common ground on which this community leaves traces, marks and folds: tangible evidence of knowledge that evolves through collaboration.
“This year’s concept was born from the desire to bring the human value of craftsmanship back into the spotlight”, says Lara Castagna, Head of Events at Packaging Première. “The packaging supply chain is a place of dialogue and insight, an alchemy where technique and creativity coexist. The folds, interpreted as traces, represent precisely this: the mark that every professional leaves on the process, contributing to a collective result.”
This idea is visually embodied in the artwork of paper artist Elisabetta Bonuccelli, founder of Unokostudio, whose research combines industrial design and contemporary origami. With the Paper Tracks project, Bonuccelli celebrates the essence of the material, restoring paper to its leading role through folds, volumes and essential geometries. Her compositions, also inspired by Josef Albers' investigation of colour and form, become a metaphor for a new humanism in packaging.
Packaging Première, which has always been a hub for art, design and industry, is renewing its commitment to creative experimentation this year with its Call for Artists dedicated to Art Gallery 2026, whose exhibition project will be Folded Realities. The invitation to interpret the theme of folds as traces, signs and memories of gestures is open to designers, digital artists, graphic designers and illustrators. Nine artists will be selected, and each will be asked to create a trilogy of three works—one white, one red and one black—inspired by a specific track created by the instrumental band Anna Ox, which will serve as an emotional, rhythmic or conceptual inspiration.
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