r-pac CNCT, a market leader in intelligent product solutions, and business division of r-pac International, a global leader in packaging, trim, and smart labeling solutions, has announced a strategic partnership with SharpEnd, the agency known for pioneering connected packaging at scale for the world’s biggest brands. This collaboration will provide brands and retailers with seamless, scalable solutions that merge physical products with digital consumer experiences.
Through this partnership, r-pac is also becoming a preferred partner across SharpEnd and its io.tt platform, ensuring that connected rollouts are supported with best-in-class authentication, experiences and traceability solutions.
Bridging the Physical and Digital Worlds
r-pac has been at the forefront of brand integrity, authentication, and sustainable supply chain solutions for over three decades. With SharpEnd’s expertise in interactive experiences for connected products, brands can now benefit from a fully integrated ecosystem that enhances consumer engagement, supply chain transparency, and digital transformation.
“We are thrilled to meaningfully partner with the great team at r-pac to accelerate the delivery of connected experiences in-store and on-product,” said Cameron Worth, Founder of SharpEnd. “By combining SharpEnd’s expertise in front-end experiences, analytics, and omnichannel engagement with r-pac’s unparalleled global footprint and comprehensive suite of back-end capabilities, we can help brands do a lot of things much better.”
“I think a lot about the difference between mutual vendors and partners. This relationship is very much the latter and we have a pipeline of very exciting announcements lined up to share quite soon.”
“SharpEnd’s expertise in digital and connected experience solutions perfectly complements r-pac’s strengths in connecting physical and digital products through branded trim packaging, authentication and traceability” said Güneri Tugcu, Global Director Partnerships and Business Development at r-pac CNCT. “Through this partnership, we are equipping brands with the tools they need to succeed in an increasingly connected world - offering seamless, scalable solutions that enhance both brand storytelling and operational efficiency.”
Empowering Brands with Next-Generation Solutions
With r-pac CNCT’s and SharpEnd’s combined capabilities, brands can:
- Supercharge marketing activations with personalized, interactive touchpoints that engage consumers throughout the product lifecycle.
- Leverage first-party data collection to create deeper consumer relationships and actionable insights.
- Implement secure authentication and compliance solutions, including serialized QR codes, NFC, and RFID.
- Enhance supply chain efficiency and traceability, providing real-time product data visibility from sourcing to post-consumer recycling.
- Combat counterfeiting and product diversion through advanced brand protection technologies.
- Drive sustainability initiatives with Digital Product Passports (DPP), material transparency, and responsible sourcing solutions.
- Optimize operational workflows with intelligent tracking, analytics, and seamless global supply chain execution.
This partnership reinforces r-pac’s commitment to innovation, security, and sustainability, ensuring that brands are fully equipped to meet the evolving demands of connected commerce.