Made from 100% FSC paper and cardboard, including the closure system, the limited edition YSL Beauté Season 2024 Advent Calendar is a luxurious two-door box that maximizes the decorative surface while optimizing interior space.
The iconic gold résille motif is achieved by cold stamping, with deep embossing on customized FSC paper. This process provides alignment, precision and quality of the pattern. It is combined with delicate 2-tone gold foliages in relief. Inspired by the Edelweiss flower, the central opening plate is offset and embossed, without PET lamination. Inspired by the Edelweiss flower, the die cut opening plaque in the center is offset printed and embossed, with no PET lamination.
The YSL emblematic beauty products are hidden in 24 removable rigid drawers, also perfectly designed to ensure the continuity of the decoration between them and the dividers.
With nearly 30 years of existence, PURE TRADE is a recognized partner for luxury cosmetics and perfume brands for which the company designs high-end primary and secondary packaging, promotional luggage and accessories as well as textile and SPA specific offer.
More than 50 internationally renowned brands trust PURE TRADE, including: Dior, Givenchy Parfums, Jimmy Choo Parfums, Burberry Beauty, Clarins, Dolce Gabbana Beauty, Guerlain, Mugler, Azzaro Parfums, Armani, YSL Beauté, Jean Paul Gaultier Parfums, Prada Beauty, Paco Rabanne Parfums and Marc Jacobs Beauty.
Certified EcoVadis Platinum, PURE TRADE relies on the expertise of its design offices and on the excellence of its operational team and partners, supervised by its quality team.
Each project is fully managed from the creative offer to the final delivery, integrating upon request packing and logistics services. Its CSR policy has been formalized in the PURE program which is based on 3 pillars:
- Packaging designed for circularity: reducing packaging at source, and or improving its recyclability, means limiting its environmental impact.
- Reduce the carbon footprint: managing our GHG emissions aligned with SBTi trajectory.
- Zero waste to landfill: our vision is to aim zero waste by promoting inhouse recycling and up-cycling.
PURE TRADE Group is led by its founder and Chairman, Stefane LADOUS, supported by Virginie HONORÉ and Mona LEE, respectively Managing Director of Pure Trade Europe & USA and Managing Director of Pure Trade Asia/China, as well as Florence DANCOISNE recently appointed as General Manager Packaging Division. It employs 80 people in Europe (Paris, London, Barcelona), Asia (HONG KONG, SHENZHEN, SHANGHAÏ) and North America (NEW YORK).