To mark the 10th anniversary of its iconic Lip Comfort Oil, Clarins entrusted PURE TRADE with the development of an exclusive, sustainable packaging bringing together five emblematic shades.*
The set takes the form of a rigid, zippered textile case with an integrated mirror, designed for intuitive handling and long-lasting use. Its carefully considered design reflects a strong product valorisation strategy, combining beauty expertise, user experience and the brand’s responsible commitments, further enhanced by this anniversary edition.
Made and lined in RPET, the case features a removable wedge with five cavities, crafted from FSC-certified paper covered with RPET. The wedge is removed so that the case can then be used as a pouch. The overall aesthetic is fully aligned with Clarins’ brand codes: its iconic red colour, the CLARINS logo embossed on the lid, a zip closure, and a silver zamak medal puller with the Clarins logo.
*These Lip Comfort Oils are formulated to hydrate, nourish and enhance the lips in a single gesture, thanks to their soft cushion applicator and their sensorial texture, leaving a smooth, comforting feel with a subtle gourmand fragrance.
With nearly 30 years of existence, PURE TRADE is a recognized partner for luxury cosmetics and perfume brands for which the company designs high-end primary and secondary packaging, promotional luggage and accessories as well as textile and SPA specific offer.
More than 50 internationally renowned brands trust PURE TRADE, including: Dior, Givenchy Parfums, Jimmy Choo Parfums, Burberry Beauty, Clarins, Dolce Gabbana Beauty, Guerlain, Mugler, Azzaro Parfums, Armani, YSL Beauté, Jean Paul Gaultier Parfums, Prada Beauty, Paco Rabanne Parfums and Marc Jacobs Beauty.
Certified EcoVadis Platinum, PURE TRADE relies on the expertise of its design offices and on the excellence of its operational team and partners, supervised by its quality team.
Each project is fully managed from the creative offer to the final delivery, integrating upon request packing and logistics services. Its CSR policy has been formalized in the PURE program which is based on 3 pillars:
- Packaging designed for circularity: reducing packaging at source, and or improving its recyclability, means limiting its environmental impact.
- Reduce the carbon footprint:managing our GHG emissions aligned with SBTi trajectory.
- Zero waste to landfill:our vision is to aim zero waste by promoting inhouse recycling and up-cycling.
PURE TRADE Group is led by its founder and Chairman, Stefane LADOUS, supported by Virginie HONORÉ and Mona LEE, respectively Managing Director of Pure Trade Europe & USA and Managing Director of Pure Trade Asia/China, as well as Florence DANCOISNE, General Manager Packaging Division. It employs 80 people in Europe (Paris, London, Barcelona), Asia (HONG KONG, SHENZHEN, SHANGHAÏ) and North America (NEW YORK).