PulPac, Future Materials Sweden and Yoik AB today announce the development of a Dry Molded Fibre snus can for Yoik’s Helwit brand, marking a significant step into the smokeless tobacco segment, a high-volume packaging category traditionally dominated by plastic. Future Materials has also signed a license agreement with PulPac to commercialise Dry Molded Fibre products.
Since announcing their strategic collaboration, PulPac and Future Materials Sweden have explored this new market segment for Dry Molded Fibre packaging. Together with Yoik, the partners have developed a fibre-based snus can concept designed to meet the demanding functional and commercial requirements of the category. Under the newly signed license agreement, Future Materials is licensed to industrialise and produce products based on PulPac’s Dry Molded Fibre technology.
Snus cans are handled frequently throughout the day and must combine dimensional accuracy, consistent fit and a premium feel. The concept has been engineered to withstand repeated opening and closing, protect the product and meet expectations on surface finish and tolerances, making it a strong proof point for fibre-based packaging in a new segment.
High-volume, rigid packaging formats with tight dimensional tolerances require consistent structural performance, characteristics aligned with the capabilities of Dry Molded Fibre technology.
The project is currently in a structured product validation phase. Performance testing and trials in Yoik’s filling line environment form part of the next development steps. As with any new packaging format entering a high-volume category, further iterations and refinements are expected to ensure robustness, consistency and readiness for scale.
In parallel with product validation, the partners are actively planning the industrialization and scale-up strategy, including production planning and tooling optimization to secure a smooth transition from validated concept to scalable manufacturing once testing milestones are achieved.
“We have presented the concept to selected customers, and the response confirms clear market demand,” says Morgan Svensson, Founder of Future Materials Sweden. “Interest from both Swedish and U.S. actors shows that the volume potential is substantial. From the outset, we have focused on building a commercially viable solution, and the cost position supports industrial adoption. Together with PulPac, our ambition is to scale this concept globally.”
“Helwit has always been about doing things our own way,” says Tobias Björneskog, Co-founder of Yoik AB. “Packaging is a natural part of that mindset. Through Helwit Concept, we explore new formats and challenge established norms in our category. Developing a fiber-based snus can together with PulPac and Future Materials is a continuation of that journey. It requires iteration and careful validation, but that’s how meaningful progress is made.”
“What’s exciting about this project is how quickly we’ve moved from identifying a promising segment together with a brand to developing a new packaging concept,” says Sanna Fager, Chief Commercial Officer at PulPac. “At the same time, product development in a high-volume category requires thorough validation and the willingness to refine details along the way. That’s where this partnership really shows its strength. By combining technology, industrial expertise and brand insight, we can move from concept to scalable solution in a structured and efficient way.”
Click the links below for further information.