Mission accomplished! The Greek watch brand IANOS WATCHES entrusted PROCOS with a major challenge: to create a box as desirable as it is eco-friendly for its new IANOS WATCHES Dytis timepiece. It is presented in a custom-designed, sleek, lightweight, innovative, and sustainable case.
IANOS WATCHES: A Young Brand in Search of Renewal
As a new watchmaking brand, IANOS WATCHES is redefining the codes of its industry, not only through its timepieces but also through its packaging. When the time came to package its latest creation, the brand sought alternatives to traditional watch boxes. It turned to PROCOS for a solution that, in line with its watches, would be rich in meaning and symbolism, a design that enhances simplicity while embodying both timelessness and modernity. The luxury packaging manufacturer guided the IANOS WATCHES team toward its « Grace Box » collection, officially launched in 2023.
IANOS WATCHES was won over by the eco-friendly and aesthetic advantages of the Grace Box by PROCOS and decided to make it its own.
« It is PROCOS' mission to support inspiring brands in embodying their values and history through packaging that perfectly aligns with their creations. Our « Grace Box » fully fulfills its purpose here: offering a virtuous alternative to traditional cases, without compromising on quality or aesthetics. » states the PROCOS team.
A Virtuous, Lightweight, and Sustainable Case
The « Grace Box » developed by PROCOS is a virtuous, lightweight, and elegant alternative to traditional wooden and MDF boxes used in premium and luxury industries, such as watchmaking.
The Grace Box offers concrete eco-Friendly features that won over IANOS WATCHES:
- Mono-material manufacturing in corrugated cardboard and paper (FSC® certified),
- Great lightness (40% lighter than a wooden or MDF box of the same dimensions),
- Total recyclability, Increased robustness and longevity, to encourage reuse by customers,
- Availability in recycled cardboard and paper (FSC® certified).
IANOS WATCHES expressed its complete satisfaction: « PROCOS perfectly understood what we were expecting and created a superb custom-made, minimalist, sustainably manufactured, and reusable case for IANOS WATCHES. The result is simply perfect, in line with the brand's needs, » emphasized Jacob Hatzidimitriou, founder of IANOS WATCHES.
This PROCOS x IANOS WATCHES collaboration reveals the full technical, aesthetic, and sustainable potential of the « Grace Box » line.