Private Label Middle East is back and bigger than ever. From 15 to 17 September 2025, Dubai World Trade Centre will once again transform into the ultimate sourcing destination for private label and contract manufacturing across the Middle East, Africa and South Asia.
The event connects retailers, brand developers and innovators with 200+ verified manufacturers from over 50 countries, offering a powerful, cost-effective platform for launching, scaling or refining private label strategies across food and non-food categories.
As global supply chains become more sophisticated and consumer preferences shift towards personalised and responsibly made products, Private Label Middle East 2025 stands at the crossroads of innovation, value and agility. With a sharp focus on product accessibility and ecological responsibility, the event will spotlight forward-thinking manufacturing solutions and white-label products that cater to an increasingly diverse customer base.
The largest private label showcase in MENA, all under one roof
This is the region’s only dedicated platform where buyers can meet global manufacturers face-to-face and unlock customisable products enhanced with tailored branding, sustainable packaging and flexible fulfilment options. From food and beverages to beauty, wellness, household care, baby products, stationery and more, Private Label Middle East 2025 brings together over 600 leading private label brands and thousands of next-generation offerings under one roof.
This year’s exhibitor line-up will feature standout manufacturers from Germany, Italy, the Czech Republic, Hungary, Poland, Sri Lanka, Egypt, Jordan, India and China, making the event a rare opportunity to access some of the world’s most in-demand and often hard-to-reach producers. Whether sourcing from established markets or discovering emerging suppliers, visitors will find a rich global network ready to deliver quality and scale.
Confirmed brands include Scrub Daddy, Epson Middle East, Mamiba Cosmetics, Chiara Ambra Cosmetics GMBH, Intercare, Al Ameera, Akbar Brothers, Delmonte and Rasna.
Where global suppliers meet MENA’s biggest buyers
With buyers from more than 80 countries, Private Label Middle East consistently draws the attention of retail giants and industry leaders, including Carrefour, Lulu, Amazon, Aldi, McDonald’s, Boots Pharmacy, Marriott, Emirates Airlines, Marks & Spencer and Hilton. Whether you are building a product line from scratch or expanding your brand’s reach into high-potential markets, this event is where the right conversations and connections happen.
Learn Directly from the Experts Driving Tomorrow’s Market
Whether you’re looking to upskill your team or gain the insights needed to grow your business, Expert Stage is where it’s happening, live. With 120+ sessions led by industry leaders, analysts, product developers and innovation experts, you’ll get firsthand knowledge of the trends defining tomorrow’s private label landscape.
From shifting consumer behaviours to breakthrough product development and agile sourcing models, this is your chance to hear directly from the experts driving change, in person. Expect to learn from industry giants such as Vishal Das (Big Basket), Sandeep Sharma (Domino’s), Beatrice Balzani (V-Label Italia), Rakesh Jha (Al Maya Group), Annu Gupta (Britannia Industries) and many more.
Access Exclusive matchmaking opportunities
Registered visitors will gain access to the region’s largest dedicated meetings programme through the official JustNetwork mobile app, enabling pre-booked appointments and personalised matchmaking even before the show begins.
Two industry-leading events, one powerful experience
Private Label Middle East will take place alongside ISM Middle East, the region’s leading sweets and snacks trade show. Together, they will welcome over 25,000 visitors and more than 900 global suppliers across three days. A single registration gives access to both events, unlocking even more opportunities for sourcing and business growth.
Private Label Middle East takes place from 15 to 17 September 2025 at Dubai World Trade Centre. To register and explore the exhibitor list, visit prime-expo.com/.