Penny Bird
Luxury packaging expert, Hunter Luxury, has launched its sophisticated Astro Advent Marketing collection, a trio of brand solutions centred around the joy of gift giving.
This innovative new range, featuring a calendar-like chest, a travel bag and a folding wash bag, offers luxurious and versatile gifting solutions for discerning brands throughout the year. The range works as a customisable ‘off-the-shelf’ foundation for brand customers to put their stamp on while controlling production costs.
Born from Hunter Luxury's commitment to creativity and sustainability, the range features three opulent products:
- 24-day Advent Chest: A folding box board (FBB) carton with 24 meticulously crafted folding boxes inside, offering a classic advent experience at any time of year, with contemporary flair.
- 24-day Advent Travel Bag: An elegant recycled nylon bag with removable strap, containing 24 folding boxes, blending travel trends with premium gift packaging.
- 12-day Advent Folding Wash Bag: A premium hanging wash bag made of paper woven material with a recycled nylon lining, housing 12 folding boxes.
Mandy Bocker, Product Inspiration Manager at Hunter Luxury, said: "The name 'Astro' comes from the Latin word for star, and we believe that gift-giving should make everyone feel like a star. The Astro Advent Marketing collection exemplifies our thoughtful and measured approach to luxury gift packaging.
“A key driver for us through development was getting away from the idea that gift giving is exclusively seasonal. Consumers don’t see it that way, so why should brands? So, in response, we've crafted a range that transcends traditional Christmas advent calendars, offering our customers the flexibility to create memorable unboxing experiences for various occasions throughout the year."
The collection addresses market needs by providing environmentally conscious, multi-purpose gift packaging solutions that cater to the tastes of modern consumers. Each product in the range is thoughtfully designed with sustainability in mind, featuring recyclable materials and reusable components without compromising on luxury.
"Each piece in the Astro Advent Marketing collection is meticulously designed to be both visually striking and functionally versatile," added Mandy. "While we typically focus our activity on bespoke solutions, with this range we’re showing a standardised product line that can be effortlessly customised and built upon to suit any possible occasion. The possibilities are endless, and there is of course a significant cost advantage for our customers. From Mother's Day to Valentine's Day, these packs can be tailored to suit any brand's unique vision, helping them forge deeper connections with their clientele."
Hunter Luxury's dedication to innovation shines through in the collection's adaptable designs. The number and configuration of boxes within each product can be customised to meet specific brand requirements, offering a level of personalisation that sets this collection apart in the luxury packaging and gift market.
As discerning consumers increasingly seek sustainable yet luxurious packaging options, the Astro Advent Marketing collection further strengthens the leading position of Hunter Luxury.