WPO (World Packaging Organisation – www.worldpackaging.org) President, Pierre Pienaar, is the keynote speaker confirmed to the Packaging Forum at Arena FispalTec, one of the attractions of Fispal Tecnologia (www.fipaltecnologia.com.br), organized by Informa Markets, that will take place in São Paulo (Brazil), from June 27 to 30. Pierre´s presentation will be on June 28, at 5 pm, about “Packaging - perspectives for the future”.
WPO will also be present at the ‘Packaging Boulevard’, a special area, hosted by WPO local member ABRE (Brazilian Packaging Association – www.abre.org.br), that will present packaging that won regional competitions in Argentina, Brazil, Chile and Cuba, as well as some winners of WorldStar, the global packaging competition organized by WPO.
“The ‘Packaging Boulevard’ will be perfect to engage with WPO members in Latin America and to increase WPO participation in the region, presenting all our activities and showing how we can contribute to the development of the packaging sector globally”, explains, Pierre Pienaar.
According to Luciana Pellegrino, Executive Director of ABRE, Senior Vice President of Marketing and recently elected WPO President (assuming on November 25), “Fispal Tecnologia is a very important and special occasion for the packaging industry in Brazil and in Latin America, and a great opportunity to incentivize innovation in packaging, inspiring the visitors with the awarded packaging from different parts of the world.”
“We should remember that institutionally WPO, through its members (packaging associations and institutes), also aims to educate packaging professionals and society about the importance and how invaluable the aspects of packaging. We are advocates for packaging: good packaging, cost-effective packaging, packaging that contributes to creating a more sustainable society. The world cannot do without packaging, so we must educate people everywhere to respect the purpose of packaging and teach them how to incorporate this tool into the process of building an ever more sustainable society”, summarizes WPO President, Pierre Pienaar.