Award-winning B2B marketing agency PHD Marketing (‘PHD’) has further strengthened its international footprint with the appointment of Noura Moussa as International Account Manager.
Noura’s arrival brings a wealth of pan-European experience to PHD at a time when the agency is enjoying a period of exciting international expansion across the global print and packaging sectors. Her career has seen her hold senior marketing roles within these industries for over seven years including a Head of Marketing role at SATO, a Japanese industrial manufacturer of integrated labelling solutions.
Noura was enthusiastic about her start in the role, saying, “My relationship with PHD goes back many years as I have worked with the team as a client and witnessed first-hand the quality of the services they provide. It’s a perfect fit for me as PHD’s values, passion, and dedication to its clients match my own, and I’m excited to get to work and support PHD’s growth around the world.
“I have developed a deep understanding of the European print and packaging landscape as a whole, but also appreciate the differences between each national market, which is vital when delivering local marketing services. PHD now has clients based in Benelux, Iberia, and the DACH region, and so I’m really looking forward to using that understanding to help deliver on their needs.”
Jo Stephenson, Managing Director at PHD Marketing, welcomed Noura, saying, “This is an exciting step forward for us. Noura gives us a local presence in France to help serve our existing clients better while also expanding our regional reach throughout Europe.
“Noura’s experience and dedication are invaluable to the continued growth of the business in the print and packaging sectors where we already have a deep knowledge and understanding. I have always described PHD as an agency with a global reach and a local touch – and Noura’s arrival cements that position.”
The appointment comes amidst a flurry of international projects and new appointments to further bolster the company’s marketing, communications, digital and SEO specialisms.
“The European packaging sector is rapidly evolving, driven by consumer preferences and tightening legislation,” added Noura. “It’s a time when packaging and print businesses need to cut through the noise and make their mark. Our message is that PHD Marketing is the ideal partner to help companies achieve that – no matter where they’re based or what markets they serve.”
To learn more about PHD Marketing’s full-service B2B marketing offer, and its unmatched expertise in the packaging, print, and life science industries, visit www.phdmarketing.co.uk.